Chatbots: The Unseen Tool for Increasing Online Conversions

As a business owner, you know that providing exceptional customer service is essential for the success of your company. But how can you ensure that your customers have a great experience when they visit your website?

Well, we are sure that you have heard of chatbots? A chatbot in general can interact with your customers in real-time, providing instant answers to their questions and guiding them through the online world. But wait, there’s more! Did you know that they can also help you in increasing your online conversions? Yes, that’s right. In this article, we’ll dive into the nitty-gritty and show you exactly how chatbots improve your website’s engagement rate and ultimately help you drive more sales.

So, whether you’re a small business owner or a marketing manager, keep reading to learn how implementing chatbots can benefit your website and your business.

What precisely is a chatbot?

A chatbot is a computer software that autonomously responds to queries using artificial intelligence (AI) and natural language processing (NLP). They can be designed to always respond in the same way, to react differently in response to particular keywords, or even to use machine learning to modify their answers in response to changing circumstances. To receive and react to messages, chatbots use conversation platforms like website chat windows, SMS text messages, and social messaging services (like Facebook and WhatsApp).

Chatbots can be found on a variety of websites across multiple industries.

General Benefits of having a Chatbot

Chatbots offer several benefits to businesses, including:

  • 24/7 availability

    Chatbots can provide instant assistance to website visitors at any time of the day or night. This means that businesses can provide support to their customers around the clock without the need for human agents.

  • Scalability

    Chatbots can handle multiple conversations simultaneously, making them a scalable solution for businesses that receive a high volume of customer inquiries.

  • Cost savings

    Chatbots can reduce the need for human agents, which can result in significant cost savings for businesses.

  • Improved customer experience

    Chatbots can provide instant assistance to website visitors, which can lead to a better customer experience. By providing quick and accurate responses, chatbots can help customers find the information they need quickly and easily.

How Can Chatbots Really Boost the Rate of Conversion?

  • Low Bounce Rate by Real-time Response

Chatbot’s capacity to respond immediately to client inquiries is one of its main benefits. Chatbots are always on hand and able to help right away, unlike human staff who might take some time to reply. This can greatly enhance the user experience on your website and increase transaction rates.

Customer wants a prompt response when they have a query or worry. You can give that prompt answer by putting a chatbot in place, which can support the growth of trust and confidence in your business. In contrast, research has shown that when a client receives a prompt answer to their inquiry, they are more likely to make a purchase.

  • Covering Sales Round the Clock by all time availability

Chatbots also have the advantage of being accessible round-the-clock. This implies that clients can obtain assistance and help day or night, even after regular company hours. Businesses that operate across time zones or have clients in various regions of the globe may find this to be particularly advantageous.

Customers are more likely to buy from a company if they can contact assistance whenever they need it. By using a chatbot, you can offer this round-the-clock accessibility and increase website sales.

  • Enhanced Customer Experience by Personalized and Consistent Response

Additionally, chatbots can give your clients a more tailored experience. Chatbots can provide personalized advice and help by understanding customer requirement and prior interactions. As a result, there may be a higher chance that they will make a transaction and you will develop a better relationship with them.

For instance, if a consumer is searching for a certain article, a chatbot can suggest comparable goods or accessories based on their past sales or browsing patterns. As a result, the buyer may be able to discover what they’re searching for, more swiftly in a simple manner and hence would be drawn to take a decision positively.

  • Entertaining/Educating Website Visitors

Your chatbot can be programmed to have a colorful or formal personality and use amusing expressions or push interesting information.

No matter how you design your chatbots, they will keep website users on your page for an extended period of time and move them one step closer to becoming customers.

  • No Wait Time means More Business

Since chatbots can manage multiple interactions at once, you can help numerous clients at once eliminating the waiting period. Thus enhances the turnaround time and hence increasing the overall sales.

  • Better Customer Data Collection means Better Conversion

Chatbots are able to collect a lot of valuable information about your customers – their needs & preferences and interact actively in a conversational manner. This allows you to understand your customers and design your products/services in such a way that has better chances of conversions.

  • Better Interaction Quality increasing conversion

Chatbots can aid in boosting website interaction. As chatbots are capable of providing targeted and relevant responses in real time, interaction quality improves that results in more online conversions

  • Multilingual Conversation Capabilities allowing conversions globally

One of the most impressive features of chatbots is their real time multilingual conversation capability. With the use of machine translation, chatbots can communicate with consumers in different languages in real time, making them a valuable tool for companies with international clients. Hence increasing your business reach and conversions.

  • Accessible Information that Boost Conversions

Many Chatbots show information in a more easy to understand and clear format. They provide accessible tools and visual aids to present information. These tools help many website visitors, especially those who find it difficult to go through regular website content. Hence allowing them to engage and take further positive action.

As you can see, chatbots are much more than just automated conversation partners. They have a wide range of uses and can be integrated with different tools and applications to make life easier and more enjoyable.

Chatbots can help you establish confidence with your clients and raise the probability that they will make a desired action when you offer them immediate responses, 24/7 availability, personalized experiences, multilingual conversation and accessible interaction through this tool. Hence we come to the conclusion that Chatbots can be a potent instrument for increasing website conversions.

So, next time you encounter a chatbot, remember that there’s more to them than meets the eye. These powerful and versatile tools can entertain, assist, and even help you find love and plan your dream vacation.

Who knows what other incredible things they’ll be capable of in the future?

Best Practices to Improve Website Conversions if you use a Chatbot:

If you are already using a chatbot in your website, here are some best practices to improve website conversions:

  • Keep it conversational

Chatbots should be designed to provide a conversational experience for visitors. Avoid using complex language or technical jargon, and focus on providing information in a clear and concise manner.

  • Personalize the experience

Chatbots should be designed to provide a personalized experience for visitors. Use visitor data to provide personalized recommendations and tailor responses to the visitor’s needs and preferences.

  • Offer prompt assistance

Chatbots should be able to respond to client questions in a timely and precise manner, giving them the help, they require.

  • Offer customers clear options

Customers should be given clear options to choose from when using chatbots. For example, a selection of commonly requested queries or a list of available goods could be provided.

  • Integrate with other channels

A seamless customer experience can be achieved by integrating chatbots with other platforms, such as email or phone assistance.

  • Continuously upgrade

Monitor chatbot encounters and use data to constantly improve the chatbot experience, making changes in response to user comments and behavior.

  • Ensure transparency

Customers should be made aware that they are speaking to a chatbot and given the opportunity to talk to a live person if necessary.

Finding the Finest Chatbot: Our Guidance

In search of the finest chatbot money can buy? Unexpectedly, getting the finest in the industry won’t cost you a fortune. We have a software platform that will help you increase your chances in any business.

Your customers can easily get what they want with Netlynx’s Accessible Chatbot. With no need to jump through hoops, it interacts with online users in a contemporary manner and offers answers right away. You won’t need to stress about acquiring a tone of specialized jargon because of its adaptability and simplicity of use to complete the task.

The goal is to keep all the distinctive features you might anticipate while making things simpler to understand.

Businesses that put time and money into developing a customer service plan and successfully blend chatbots and customers will be the ones to provide exceptional customer service. And as we all know; a satisfied customer is a present that continues to give.

To get started, check out our Next Gen Accessible Chatbot.


Self-Service Chatbots: A Trendy Alternative for 24*7 Customer Support.

According to a recent survey, 82% of customers expect an immediate response from businesses. As a business owner, you know how prominent it is to provide top-notch customer support around the clock. But managing the 24*7 support team is a logistical and financial nightmare. The solution? Self-service chatbots.

These are automated virtual assistants that can manage customer queries and liberate your human support team to contribute their energy to issues that need human interaction. 

In simple terms, They are designed to offer helpful information, answer questions and understand customer queries to provide relevant responses. 

Chatbots, without trouble, can be integrated into numerous messaging platforms, such as Websites, Facebook Messenger, WhatsApp, and SMS. Your customers can interact with your business in a way that’s convenient for them.

Customers today expect quick gratification and chatbots can provide just that. Chatbots use technology to understand customer queries and generate smart answers quickly and very efficiently. This can lead to increased customer loyalty and positive reviews, which can help attract new customers.

Self-service chatbots have today become a game-changer in the world of customer support. Helping businesses to empower their customers with constant 24*7 support service. 

How exactly do these self-service chatbots help in the customer support domain?

  • Improve customer support team efficiency

Chatbots are scalable which means they can handle increased customer demand, protecting customer service teams from being overwhelmed.

  • Automate Customer service operations

By automating routine customer service operations such as placing orders or making payments, chatbots reduce labor costs while enhancing productivity.

  • Enhance Customer Support Experience

Ensures customers receive the support they need without having to wait on hold or navigate through a complex phone tree.

  • Increase Customer support TAT

Self-service chatbots are designed to respond to customer queries in real time, which means they can provide fast solutions to problems. Reduced resolution time= Happy customer.

  • Round-The-Clock Customer Support

If your business operates in multiple time zones, self-service chatbots are a great alternative to serve customers outside of normal business hours.

  • Improved Customer Support Analysis & Reporting

By capturing valuable customer data through chatbots, you get to analyze customer behavior, preferences and trends. 

Chatbots are much less expensive than human customer service representatives, making them an attractive option for businesses looking to reduce operational costs. This not only improves the overall customer experience but also makes the job of human support teams more satisfying and less stressful.

How Do Chatbots Work? 

All types of Chatbots work in different ways using different algorithms and technology:

These types of Chatbots work on a defined set of Rules linking one question to another. When interacting with these bots, users click on buttons and select from a list of predefined options. 

  • Intellectually independent chatbots

These chatbots make use of machine learning (ML), which enables them to learn from the requests and inputs of users. Intelligently independent chatbots are taught to recognize particular words and phrases that cause the bot to respond. They gradually teach themselves to comprehend an increasing number of inquiries.

  • Intelligent chatbots

AI-powered chatbots may recognize the human language, but they also follow a predetermined path to ensure that consumers’ concerns are resolved. They can recall both the user’s choices and the conversation’s context.

Why Consider Self-Service Chatbots For Your Business?

As per the report published by Juniper Research, it is predicted that chatbots will handle more than 85% of customer service interactions by 2023. This shows that the future is already here. The growing trend of technology-advanced chatbots confirms the accuracy of this prediction to be true. With the ability to provide product information, answer FAQs and even support self-help solutions; chatbots are escalating to become the #1 choice of modern customers. 

Let’s look into why we should have them in all our business’s digital footprints.

  • Reduced Cost

Even a large team of human agents can only attend to a limited number of customers whereas a Chatbot is able to handle countless customers a day. You can significantly eliminate the need to employ further manpower in case you wish to scale your customer support operations.

  • Versatility

Chatbots are amazingly versatile, with the ability to handle a wide range of customer requests. From simple questions about product features to complex issues that require the interference of a human support agent.

  • Improved Customer Satisfaction

They can provide support to customers at any time of the day or night, eliminating the round-the clock need of staff. This not only saves money but also ensures that your customers receive help when they need it.

  • Immediate Personalized Response

Unlike traditional customer service methods, self-service chatbots provide personalized responses by recognizing returning customers and offering tailored recommendations based on their previous interactions instantly. 

  • Streamline Business Operations 

Of course, there are some cases where human support is still necessary, such as in situations that require empathy or emotional intelligence. However, self-service chatbots effortlessly handle basic to intricate queries. This assists in freeing up your employees to focus on issues where human interaction is of prime importance.

One of the most remarkable features of self-service chatbots is their ability to handle an immense number of requests simultaneously. This is undoubtedly a superpower that makes them stand out among other customer service channels. With chatbots, customers can get their queries resolved quickly and efficiently without waiting in long queues or spending hours on hold. Along with the multitasking potential, self-service chatbots are trained to learn from past interactions, allowing them to improve their accuracy over time. This technology is becoming progressively sophisticated. Some chatbots use machine learning algorithms to predict customer behavior and personalize their responses accordingly.

Industries Where Self-service Chatbots Can Be Utilized

  • E-commerce and Retail
     Self-service chatbots can help retailers provide 24/7 customer support cutting down the need for more customer support representatives.
  • Banking and Financial Services
     Financial institutions can use self-service chatbots to answer customer inquiries and provide personalized advice. 
  • Healthcare
     Healthcare providers can offer their customers and patients timely support, manage appointments, and answer general health questions. 
  • Education
    educational institutions can easily manage student inquiries, schedule classes and maintain fee structures.
  • Insurance
    Self-service chatbots help policyholders to file claims quickly and accurately. 
  • Travel and Hospitality
    Chatbots provide travel advice, and help customers book flights and hotels.

Some Best Practices For Implementing Self-service Chatbots

  • Define clear goals and objectives

Start simple. Before implementing a chatbot, determine the exact purpose and the expected outcome. This will allow you to set realistic expectations for the chatbot.

  • Choose the right design

Design the chatbot interface with the customer in mind. Provide clear instructions and allow technology to guide users through tasks and conversations.

  • Develop a comprehensive knowledge base

Ensure that your chatbot has access to a knowledge base to answer common questions and offer useful information.

  • Utilize Advanced Technology

Leverage advanced technology to increase the accuracy of responses.

  • Monitor and analyze chatbot performance

Analyzing user behavior and interactions helps you to better understand how to optimize the experience for your customer and ensure future success.


Did you know that 67% of customers prefer self-service options when it comes to customer support? And that 63% of customers expect companies to offer support via chatbots?

Unlike traditional customer support which is limited to solving a definite number of customer queries, AI Chatbots are here to redefine customer self-service. Because of advancements in Machine Learning in this digitally transforming era, you can use AI chatbots to break free from old customer service methods. 

While chatbots still have limitations, such as being unable to handle emotional or nuanced conversations, or in cases where the bot is not trained to perform a certain task, they are still vital tools for modern businesses looking to scale and drive business success. As chatbot technology advances, we only anticipate increasingly sophisticated and seamless interactions between customers and businesses in the future.

After thoroughly analyzing the use, need and benefits of Chatbots, it is now equally crucial to find out the best AI platform to implement a self-service environment for your business. 

Introducing nXbot – the self-service chatbot designed to make your customer service experience effortless. With Xbox, you can customize the user interface to fit your unique needs, making it accessible to everyone, including those with disabilities. Our chatbot is designed to be easily integrated into your existing systems, saving you time and money. nXbot ensures each customer gets a unique and personalized experience proliferating satisfaction and loyalty.