When Netlynx gets involved in digital marketing New York, it becomes an uncomplex and data-driven exercise for them:
- First Discussion: To begin, we conduct a comprehensive first discussion to gain insight into your organization, the population of focus, the nature of the business, and the competitors in that industry. This enables us to determine what your objective is in particular; increasing sales, creating awareness, or facilitating retention.
- Market Research and Analysis: We invest time in your niche and its competitors with the aim of understanding the various sector’s activities, main consumers, and approaches of disliked companies. That makes us capable of finding the solutions and most importantly, knowing the ways of averting the mistakes.
- Strategy Development: In this section, we will outline the main project and define the target audience and the best combination of channels to use (SEO, PPC, social media, etc.) to achieve the goals. We communicate a results-oriented approach through its translation into actions and measurements of their effectiveness by means of, specifying the goals and KPIs.
- Execution: Once everyone agrees on the strategy, we start implementing it. This may involve configuring campaigns, performing search engine optimization of the website, developing posts for social media, and carrying out an email drip campaign among other things.
- Ongoing Monitoring and Optimization: Digital marketing has its own fold hence we always look at the campaigns in performance on your behalf from the time they go live. If something is not going according to plan, we will modify the approach to achieve better outcomes.