In the competitive online digital world, it is a well known fact that the success of an eCommerce store depends on its ability to attract customers. Consumers are willing to buy products and services from online websites. While the digital market offers unlimited opportunities, the competition is tough, so eCommerce businesses should aim to stand out from the crowd.
According to the US report, consumers spent $211.5 billion on e-commerce, a 31.8% increase over the quarter during the 2020 Corona period.
One of the best ways to achieve this is to focus on improving the user experience and attracting customers who can follow suit and prosper very quickly.
Below are some of the eCommerce website features you should consider for revenue growth and acceleration.
Business objective for creating an eCommerce website
You need to understand your business objectives and ability to achieve it and then act accordingly so that you can reach your goal easily.
Retail or online storefront
This unique eCommerce model has the ability to sell products directly to consumers through an online storefront. That should be businesses that can offer a large quantity of products. And it will include everything from physical products to digital downloads. Nowadays, purchasing through online payment systems is a complete objective.
Dropshipping
It is important to note that dropshipping means that the e-commerce website acts as an intermediary between customers and suppliers. Dropshipping can be used to easily eliminate the need for inventory management and outright investment in stock.
Subscription based eCommerce
It is worth noting that subscription-based e-commerce is a great factor that involves offering products or services on a recurring basis in return for a subscription fee, and is offering a variety of benefits to merchants. Examples include (SaaS) platforms and membership-based access to exclusive content or services.
Wholesale eCommerce
Wholesale e-commerce businesses are a method of buying and selling goods in bulk and this method is used by both large and small merchants. An eCommerce website continues to provide bulk ordering options to customers as well as some businesses for all kinds of business needs.
What strategies are there to promote your eCommerce store?
Partnering with an eCommerce web design service provider can take your online business to the next level. By designing an open website according to your preferences and business objectives, your store can easily reach customers and attract more investment and customers by following this factor to easily identify the best business objective.
1 User experience optimization
A seamless user experience is the most important factor in converting visitors into customers and should not cause any errors. Improving the user experience of your eCommerce store includes
Streamlined navigation: Simplifies to the navigation menus and categorization. And it enables users to find products quickly and easily.
Responsive Design: It is imperative that you check beforehand whether your website is mobile-friendly and comfortable for various devices and screen sizes.
Fast Loading Speeds: Benefit from improving page load times to reduce bounce rates and keep users engaged.
2 High quality product images and descriptions
Why are high-quality product images and descriptions important?
By providing a high quality product images and detailed descriptions, a clear understanding of the specifications can gain easy access to customers and attract more customers.Increase customer confidence through visually appealing images and clear description
3 User Reviews and Ratings
Having Reviews and Ratings from previous customers is a very important factor as it instills a sense of trust in future customers. Most importantly, your brand can easily attract customers through positive reviews and customers will buy your product with confidence.
4 Secure Checkout Process
Security of e-commerce is very important when every transaction is done through digital payment so it must be ensured that it is very secure.
Guest Checkout Option: This method is also very useful to allow customers to complete the purchase without creating an account to streamline the checkout process.
Multiple payment options: Provide to every customer with a better shopping experience by offering various payment methods to accommodate different preferences.
Progress Indicators: To keep customers informed and engaged, clearly state the steps in the checkout process so they can easily purchase your product.
5 Strategic Marketing and Promotion
Strategic marketing and promotion for building an eCommerce website involves an excellent approach to effectively promote to the online store. It is the main role to attract more customers and increase product sales. It includes various activities designed to create brand awareness and promotion like advertisement.
- Search Engine Optimization (SEO)
- Email marketing campaigns
- Social Media Advertising
6 Customer Support and Engagement
Building trust with customers is a huge one of success for your online business. Direct approach or phone, email is the best way to contact customers. Then you can give them a better shopping experience by building a trusting relationship with them.
- Live Chat Support
- Responsive Email Support
- Knowledge Base and FAQs
- Direct Phone Calls
Choosing the Right Partner for Your eCommerce Website Design
Finding the right eCommerce web design service company is a very difficult task. As we mentioned in this blog, reviews are reliable, or in this case, customer testimonials and our company excels with various achievements. Netlynx offers a wide range of eCommerce designs with their quality service.
Netlynx has more than 12+ years of experience in eCommerce web design and we have global clients and we are working on many projects for our quality services. So with our advanced development we are the best eCommerce web design Agency.
For enquiries, send your eCommerce expert an email message here, or for immediate assistance, you can call us at 888-638-5969.
