Category: Ecommerce

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Ecommerce

Migrating from WooCommerce to BigCommerce: What You Need to Know

WooCommerce to BigCommerce

You need to choose the right platform to grow your business to the next level. The truth is that WooCommerce and BigCommerce are two popular options to get a high level of growth in your business, both stand out on different platforms in their own ways, and both have many advantages. Now the business is growing well and so the business has different needs and goals, that’s why migration from WooCommerce to BigCommerce may be mandatory. We don’t want to waste your valuable time, so now we come to the point ok please listen, if you are migrating from Woocommerce to Bigcommerce, you need to know some important factors, but some people will say we won’t do it and I have an Bigcommerce Development Agency so they will do, that’s fine, but don’t forget that you also need to be know something of the migration process, so don’t skip reading the blog below and learn some tips and ideas related to migrating from Woocommerce to Bigcommerce.

Why Consider Migrating to BigCommerce?

Before starting the migration process, it is very important to understand why you want to switch from WooCommerce to BigCommerce and we will give you some pointers below you should check first then you can understand.

1. Scalability

Scalability

BigCommerce is known for its ability to handle large volumes of business so if your store is growing rapidly, BigCommerce provides the infrastructure to support high traffic and transactions without compromising performance.

2. Ease of Use

BigCommerce offers a more user-friendly interface compared to WooCommerce, which often requires extensive plugins and customizations, so you must first understand the benefits of this. With BigCommerce, many features are built in reducing the need for third-party integrations so you don’t get any offers from other third-party apps.

3. Security

As a hosted solution, BigCommerce takes care of security updates and compliance, giving you peace of mind that your store meets industry standards. Then your website will get better and more secure security and protect against virus and cyber attacks.

4. Performance

Performance

BigCommerce is optimized for speed and efficiency so you can give your customers a fast and reliable shopping experience. It also ensures that your store is always up to speed, which is why many people turn to Bigcommerce Website Development Services. Remember that you will get huge customers only if your website performs well in terms of performance.

5. Support

BigCommerce offers 24/7 customer support, which can be a significant advantage if you run into problems or need help during your migration then it gives you some kind of benefit. Apart from that you can easily get smooth migration without any hassle.

Pre-Migration Preparation

Proper preparation is key to a successful migration here is what you need to do before starting the process below.

1. Evaluate Your Current Store

Take inventory of your WooCommerce store, including products, categories, customer data and order history, which is a very important factor. Carefully identify and gather all the data you need to determine what data to move and what to leave.

2. Backup Your Data

Backup Your Data

Before making any changes, make sure you have a complete backup of your WooCommerce store, otherwise your data will be completely erased so you should be handled with care. This includes databases and themes then plugins and media files. If something goes wrong during the migration, you’ll have a backup to restore your store so it’s best to be careful and cautious.

3. Choose the Right Time

To minimize the impact on your sales, plan your migration during low traffic times so it doesn’t affect your business and your customers. And you should completely avoid peak seasons or major promotional periods.

4. Test BigCommerce

You should definitely do this by signing up for a trial or creating a staging environment in BigCommerce to familiarize yourself with the platform and then this will help you understand how to set up your new store and identify any potential issues before the actual migration.

The Migration Process

The Migration Process

Now that you are all set, it’s time to start the migration process. We have given everything clear for you below so check below and know something new.

1. Export Data from WooCommerce

Begin your migration task by exporting your data from WooCommerce. In general, keep in mind that you need to export products, customers, and orders. And also WooCommerce provides built-in tools to export this data in CSV format.

  • Go to WooCommerce > Products > Export and select the data fields you want to export
  • Use a plugin like “Customer/Order CSV Export” to export customer data
  • Note that you can use the same plugin to export order data as well

2. Import Data into BigCommerce

BigCommerce always provides customers with a robust import tool that can handle CSV files which always benefits you as well. See below for detailed information on how to import your data.

  • First Go to Products > Import and Upload your CSV file. Then map the fields from your WooCommerce export to the corresponding fields in BigCommerce
  • Next Go to Customers > Import and follow the same process
  • Importing orders may require assistance from BigCommerce support or a third-party service where you can get support if needed.

3. Migrate Themes and Customization

Migrate Themes and Customization

Re-creating your store’s design and customizations in BigCommerce can be challenging, especially if you’ve customized your WooCommerce theme, but when you’ve customized your WooCommerce theme, you’ll definitely understand when you’ll see the practical below.

  • BigCommerce offers customizable themes so choose the one that closely matches your existing design or gives you the flexibility you need first
  • If your store requires specific customizations, you may need to hire a BigCommerce developer or a Bigcommerce Custom Development Services provider to replicate these features in BigCommerce.

4. Set Up Payment and Shipping Methods

BigCommerce supports a variety of payment gateways and shipping providers so set up these integrations to ensure a seamless checkout process for your customers and it will show below.

  • Go to Store Settings > Payments and configure your preferred payment options
  • To set up your shipping zones, methods and rates, go to Store Settings > Shipping

5. Test Your Store

Before going to next work, you should thoroughly test your new BigCommerce store to make sure there are no bugs. Next and most importantly check for issues with product listings, customer accounts and the checkout process. Finally you make sure that all the integrations are working properly.

  • Create a few test orders to verify that everything is working as expected
  • Use tools like Google Search Console and Browser Developer Tools to find and fix any errors.

Post-Migration Tasks

Post-Migration

After completing the migration, there are some additional tasks to ensure your new store runs smoothly which we explain to you below.

  • First you should update your URL, redirect 301 and submit a new sitemap to search engines to protect your SEO ranking.
  • It is also important to inform your customers about the migration and the changes they may notice. Next you should Offer a discount or a promotion to encourage them to visit your new store and you’ll need to find ways to market your new store to more people.
  • Monitor your store’s performance and customer feedback and resolve any issues immediately to ensure a positive shopping experience.

Conclusion

We’re really excited to walk you through the migration from WooCommerce to BigCommerce, now that you’ve got a few more points about migration, we’re tight, and to be honest, Now your mind is saying, how can only I handle the migration process and I don’t have that much experience and knowledge in migrating from WooCommerce to BigCommerce. So the best idea is to hire a developer or Bigcommerce development company like us, we have more than 12 years of experience in Bigcommerce development. Once you join us, our team will take care of everything, call this toll free number 888-638-5969.

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Ecommerce

BigCommerce vs Shopify: Which Ecommerce Platform Should You Choose?

BigCommerce vs Shopify

Choosing the right online store is essential to creating a customized and profitable online store only then you can easily achieve your intended goal in online business. The internet is full of more than 200 eCommerce store builders but BigCommerce and Shopify platforms are growing daily compared to previous years and doing their job with uniqueness as people Google search engines.

According to reports, there will be more than 35,500 BigCommerce companies worldwide and another 2.1 million daily active users using Shopify by 2024.
Now the big competition is Bigcommerce vs Shopify development services which one you are going to select. Don’t worry, read the whole blog and then you will get the answer now you got it.

What is Shopify?

As e-commerce is changing, every business owner should know if you don’t. The main definition of Shopify is an e-commerce platform because this platform is one of the most preferred online stores and then most importantly everyone is likely to choose it first. It enables businesses to create and manage their online store without coding expertise. Notably, Shopify is a feature-rich platform that includes sales and marketing, payments, shipping, storefront design, and more. 

And the shopify identity spans over 175 countries around the world, another thing is that allowing third-party apps and integration adoption has always stood out. It has a user-friendly interface and a simple store-building process, so you can create your store very easily, making it the first and best choice of online store.

What is BigCommerce?

BigCommerce

The definition of BigCommerce is a most powerful eCommerce platform and it offers comprehensive features to help you manage your online store. Next thing is you should know that it includes sales, marketing, managing product inventory, etc.

According to a research report, 70% of customers expect personalized marketing experiences. A great fact is that the same study also reveals that 76% of consumers experience brand frustration when personalization efforts are not accurate or relevant. And also BigCommerce understands this and offers customization options that allow businesses to create a store designed to resonate with their brand identity.

Now Is The Time To Compare The Two Platforms

Now that we have explored the key features of BigCommerce and Shopify with you individually, so next we are going to do a comprehensive ecommerce platform comparison between these two kings, are you ready now? BigCommerce vs Shopify is a never-ending debate because it’s a great feature that these two kings boast the same features for eCommerce merchants and communities.

Features

Both platforms offer significant e-commerce features to suit the various needs of online stores. This includes Secure Sockets Layer (SSL) certification, the ability to sell products, etc. BigCommerce offers more built-in features then Shopify offers more than 8,000 free and paid third-party apps in its app store.

BigCommerce Features

BigCommerce Features

Although both platforms offer many built-in features that cover all aspects of selling products, you can see the blog below showing some of the features of BigCommerce. BigCommerce offers a comprehensive set of features and a diverse and wide product portfolio. Its main features include more variations, advanced product filters, and unlimited employee accounts. And if you want to sell specialized and niche based products with different categories and variations, then BigCommerce is the option for you—they can definitely choose the BigCommerce platform with their eyes closed.

Shopify Features

Shopify has more than 8,000 apps in its app store, making it easy to integrate any app into your online store, leading to an easy-to-use approach for you. Hence, your business can be easily customized with additional functions required for expansion and growth so you can set up your store however you want. So if you are expanding your business, go with Shopify, it will help your business to the next level. Actually Shopify has a (POS) tool to seamlessly integrate your store with a brick-and-mortar store, which is not a built-in feature in BigCommerce. Ok now, Shopify wins in this comparison. 

Now that we have seen the key features of BigCommerce and Shopify, it’s time to start the BigCommerce vs Shopify competition by comparing the two eCommerce kings.

Price Comparison of Two Sites

Both platforms offer three tiered pricing plans. In the BigCommerce vs Shopify battle, pricing is an important factor to consider. Both these platforms offer t pricing plans, demand based custom plans customized for businesses. Ok let’s start with pricing plans

Shopify Pricing

Shopify Pricing

In fact, the Shopify Basic plan is available for $39 plus a 2.9% transaction fee. Along with this, the platform has to pay 30 cents. In this plan, the store offers one shop, two employee accounts, full-time support, and blogging capabilities.

The best Shopify plan starts at $105. The store charges a transaction fee of 2.7% plus 30 cents for each transaction. And also this plan offers additional features, including professional reports, low credit card fees, and up to five employee accounts.

The Shopify Advanced plan is available for $300 per month. This plan will incur an additional transaction cost of 2.4% and 30 cents.

BigCommerce Pricing

BigCommerce Standard is the most economical plan for BigCommerce. It charges $39 per month. It offers template design, professional reporting then real-time shipping quotes and other gift cards.

BigCommerce plus plan is available at $105 with an annual income limit of $150,000. If you reach the business revenue threshold, your plan will be upgraded to the next BigCommerce pricing plan.

BigCommerce pro plan is available at a monthly price of $399 and an annual revenue cap of $400,000. The program provides additional functionality for analyzing and monitoring marketing progress then product filter applications and installation of third-party Secure Socket Layer (SSL) certificates.

Design and Customization

BigCommerce has a drag-and-drop dashboard to get meaningful insights that Shopify doesn’t. However, it is worth mentioning that it has fewer themes than Shopify so this tip will be very useful for you, because Shopify has more themes.

On the other hand, let us make it clear to you again that Shopify has more themes than BigCommerce. Then it offers a wide range of theme options to suit your business needs and as per your preference. With a sleek and simple editor for a seamless experience, it will make your store visually appealing and captivating so you can get more customers. Actually Shopify also supports AR and 3D models, making it a clear winner in this category so that your online store can easily reach the modern world.

SEO Performance and Marketing Tools

SEO Performance

Both platforms offer built-in marketing tools. Easily integrate with other third-party apps to boost your revenue. Shopify has a built-in email marketing system to support marketing flows including upselling, purchases, onboarding, abandoned cart reminders, etc. Next you should know that BigCommerce does not include email marketing as a built-in feature. However, it seamlessly integrates with popular marketing tools like Mailchimp, Google Ads, Constant Contact, Omnisend, Facebook Ads etc. One feature that sets BigCommerce apart is that the platform enables Google customer reviews, which is beneficial for improving credibility and trust.

Conclusion

In the final discussion, we are going to tell you one thing, because both platforms stand out in their own name and exhibit different advantages, so you can choose which one is suitable for your business, first of all you need to understand your business. Requirements and goals then keeping our blog tips in mind, you can choose the best BigCommerce and Shopify development. Another way is if you join our Shopify and Bigcommerce development company, the benefit is, just tell us your business goals and ideas, and we will explain Bigcommerce and Shopify website development services with a difference and then you will get the idea soon. Getting in touch with Netlynx will surely make your online business dreams come true with great satisfaction.

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Ecommerce

Key Factors to improve sales performance in an eCommerce store

eCommerce store

In the competitive online digital world, it is a well known fact that the success of an eCommerce store depends on its ability to attract customers. Consumers are willing to buy products and services from online websites. While the digital market offers unlimited opportunities, the competition is tough, so eCommerce businesses should aim to stand out from the crowd.

According to the US report, consumers spent $211.5 billion on e-commerce, a 31.8% increase over the quarter during the 2020 Corona period.

One of the best ways to achieve this is to focus on improving the user experience and attracting customers who can follow suit and prosper very quickly.

Below are some of the eCommerce website features you should consider for revenue growth and acceleration.

Business objective for creating an eCommerce website

You need to understand your business objectives and ability to achieve it and then act accordingly so that you can reach your goal easily. 

Retail or online storefront 

This unique eCommerce model has the ability to sell products directly to consumers through an online storefront. That should be businesses that can offer a large quantity of products. And it will include everything from physical products to digital downloads. Nowadays, purchasing through online payment systems is a complete objective.

Dropshipping

It is important to note that dropshipping means that the e-commerce website acts as an intermediary between customers and suppliers. Dropshipping can be used to easily eliminate the need for inventory management and outright investment in stock.

Subscription based eCommerce

It is worth noting that subscription-based e-commerce is a great factor that involves offering products or services on a recurring basis in return for a subscription fee, and is offering a variety of benefits to merchants. Examples include (SaaS) platforms and membership-based access to exclusive content or services.

Wholesale eCommerce

Wholesale e-commerce businesses are a method of buying and selling goods in bulk and this method is used by both large and small merchants. An eCommerce website continues to provide bulk ordering options to customers as well as some businesses for all kinds of business needs. 

What strategies are there to promote your eCommerce store?

Partnering with an eCommerce web design service provider can take your online business to the next level. By designing an open website according to your preferences and business objectives, your store can easily reach customers and attract more investment and customers by following this factor to easily identify the best business objective. 

1 User experience optimization

eCommerce store

A seamless user experience is the most important factor in converting visitors into customers and should not cause any errors. Improving the user experience of your eCommerce store includes

Streamlined navigation: Simplifies to the navigation menus and categorization. And it enables users to find products quickly and easily.

Responsive Design: It is imperative that you check beforehand whether your website is mobile-friendly and comfortable for various devices and screen sizes.

Fast Loading Speeds: Benefit from improving page load times to reduce bounce rates and keep users engaged. 

2 High quality product images and descriptions

Why are high-quality product images and descriptions important?

By providing a high quality product images and detailed descriptions, a clear understanding of the specifications can gain easy access to customers and attract more customers.Increase customer confidence through visually appealing images and clear description

3 User Reviews and Ratings

eCommerce web design Agency

Having Reviews and Ratings from previous customers is a very important factor as it instills a sense of trust in future customers. Most importantly, your brand can easily attract customers through positive reviews and customers will buy your product with confidence.

4 Secure Checkout Process

Security of e-commerce is very important when every transaction is done through digital payment so it must be ensured that it is very secure. 

Guest Checkout Option: This method is also very useful to allow customers to complete the purchase without creating an account to streamline the checkout process.

Multiple payment options: Provide to every customer with a better shopping experience by offering various payment methods to accommodate different preferences.

Progress Indicators: To keep customers informed and engaged, clearly state the steps in the checkout process so they can easily purchase your product.

5 Strategic Marketing and Promotion 

Strategic marketing and promotion for building an eCommerce website involves an excellent approach to effectively promote to the online store. It is the main role to attract more customers and increase product sales. It includes various activities designed to create brand awareness and promotion like advertisement. 

  • Search Engine Optimization (SEO)
  • Email marketing campaigns
  • Social Media Advertising

6 Customer Support and Engagement

eCommerce web design service company

Building trust with customers is a huge one of success for your online business. Direct approach or phone, email is the best way to contact customers. Then you can give them a better shopping experience by building a trusting relationship with them. 

  • Live Chat Support
  • Responsive Email Support
  • Knowledge Base and FAQs
  • Direct Phone Calls

Choosing the Right Partner for Your eCommerce Website Design

Finding the right eCommerce web design service company is a very difficult task. As we mentioned in this blog, reviews are reliable, or in this case, customer testimonials and our company excels with various achievements. Netlynx offers a wide range of eCommerce designs with their quality service. 

Netlynx has more than 12+ years of experience in eCommerce web design and we have global clients and we are working on many projects for our quality services. So with our advanced development we are the best eCommerce web design Agency.

For enquiries, send your eCommerce expert an email message here, or for immediate assistance, you can call us at 888-638-5969. 

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Ecommerce PPC

7 PPC Platforms That Bring E-Commerce Success

Pay per click ads or PPC ads efficiently bring potential customers to you. When done correctly, companies can recover resources lost on ad revenue in a matter of months. A part of what leads to PPC ad success is the platform you choose to advertise on and the type of ads you have (eg: video ads, posters, surveys etc). In this article we will look at some of the most popular PPC platforms and who should run ads on those platforms.

1. Google

Ah yes! Who doesn’t use Google? In fact, when we need to know something, find a product or a shop location, the first thing we do is search for it on Google. This makes Google the best PPC advertising platform to start with.

Google

Advertisers can filter the vast database on gender, age, income, parental status etc, and since Google brought YouTube in 2006, companies can directly create YouTube ads on Google. It allows us to create banner ads, video ads and provide maximum opportunities for customers to land on the website.

Google ads work well for both established brands and for ‘discovery’ products (i.e. products you only come across after research). Although Google ads can be slightly expensive when compared to other platforms, a good Google ads management company will spend a lot of time on researching and setting your target audience and keywords, ensuring you get long-term success.

2. Meta

Another great platform for PPC ads is Meta (or Facebook and Instagram). Meta ads are comparatively cheaper than Google ads, which is why many e-commerce businesses start with Meta ads. Although it doesn’t provide as many filters and settings as Google does, some businesses excel on Meta.

Meta

When potential customers visit Facebook or Instagram, they are ready to relax and find out what their friends and family members are up to. This is why, funny and lifestyle content leaves a prominent mark on these platforms. Brands that sell visually appealing products or a particular lifestyle (think jewelry, vacation packages, sporting goods, etc) are likely to excel on Meta.

3. Amazon

Here’s another excellent platform for PPC advertising. Now, Amazon is not for everyone especially because it will become your number 1 competitor when you choose to sell your products on your website and on Amazon. However many established companies choose to take this risk because customers visit Amazon with a buyer’s mindset – which means we get to skip crucial steps like grabbing audience attention and convincing them to make a purchase.

Amazon

Additionally, having your product on different platforms builds brand credibility and increases the chances of getting customers to buy your products from your website.

4. Tiktok

TikTok

Similar to Instagram, Tiktok is a media-heavy platform, particularly attractive to a younger audience. Brands that cater to a younger audience – like fashion and accessories do particularly well on Tiktok. A good e-commerce marketing agency will help you create visually appealing ads that match the level of media viewers are accustomed to seeing on TikTok.

5. Pinterest

Did you know that 85% of Pinterest users say that they use it for inspiration? Around 60% of Pinterest users are women, however, that is starting to change with Gen Z entering the database.

Pinterest

We’ve seen great success on Pinterest, for brands that inspire customers to create. For instance, fashion brands that sell versatile clothing and accessories that can be styled differently with every use are products that do well on Pinterest. Remember that since the Pinterest audience is relatively young, they are attracted to lower priced products or branded goods. So, if you are new in the market, you might do exceptionally well on the platform if your product prices are competitive.

6. LinkedIn

On the flip side of TikTok and Instagram, we have LinkedIn, an ideal platform for B2B companies. We are seeing a new wave of digital products in the market, i.e. applications that improve office management and productivity, or those that incorporate AI into a company’s daily activities.

LinkedIn

Customers on LinkedIn are far more likely to read about a product and make a purchase, if they see worth in it. Additionally, the audience on LinkedIn is relatively smaller and more refined, making it easier for advertisers to find their target audience based on their job designation, decision making capacity, size of the company they work for, and other professional details.

LinkedIn PPC ads are relatively costlier, hence it is necessary to work with a digital marketing company that has LinkedIn expertise to make sure you get conversions.

7. Microsoft

Microsoft’s very own search engine, Bing has been getting a lot of head turns in the last few years. Although Bing does not compare with Google in terms of its database, it has noticed a significant increase in usage in the last few years. Netizens have been switching to Bing for better privacy regulations. Additionally, Bing provides a few advertising features that you cannot find anywhere else, like filtering out desktop users and only focusing on those entering your website from their mobile or tab.

Microsoft

Currently, Bing has an overall search market share of 2.81% – second to Google, which has a whopping 93.37% search market share. Although this may seem like an incentive to not advertise on Bing, it also means that Bing hardly has any competition, making PPC ads much cheaper and easier to bring in front of your potential audience.

Conclusion

So, here are the 7 most popular PPC platforms. As you can see, each platform excels in its own way and a good e-commerce marketing company will identify which platforms will generate maximum revenue for you and proceed accordingly. 

While it is important to advertise your product, remember that it is not the only method to get sales. For a successful online presence, you must focus on organic marketing and building your presence through social media marketing, blog content, and newsletters. When you have a solid marketing strategy that strikes a healthy balance between paid and organic marketing you are far more likely to see online success.
We hope you found this article helpful. Feel free to get in touch with Netlynx for more details on PPC advertising.

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Ecommerce

How Shopify Plus Makes B2C Selling Effortless

Shopify Plus Blog Image 1

Did you know that Shopify Plus is the leading platform for B2C selling, making it effortless for businesses to reach their customers? Whether you’re a small online store or a large enterprise, Shopify Plus offers powerful tools and features designed specifically for B2C selling. In this blog, we will explore how Shopify Plus Store simplifies the process of selling directly to consumers and enables businesses to scale their operations with ease. From customizable storefronts to seamless integrations, get ready to discover why Shopify Plus Store is the ultimate solution for B2C sellers looking to maximize their potential in today’s competitive market.

What is B2C Selling?

B2C selling is the process of selling products or services directly to consumers. This can be done through a variety of channels, such as online stores, brick-and-mortar stores, or even door-to-door sales. B2C selling is important in today’s business landscape because it allows businesses to reach a wider audience and generate more sales. With the rise of e-commerce, businesses can now sell their products to consumers all over the world. This has led to a boom in B2C sales in recent years.

Businesses engaged in B2C selling face a number of unique challenges, including:

  • High competition

    There are a large number of businesses competing for the attention and dollars of consumers. This can make it difficult to stand out from the crowd and attract customers.

  • Volatile demand

    Consumer demand can fluctuate rapidly, making it difficult to forecast sales and ensure that you have enough inventory on hand.

  • Complex pricing

    B2C businesses often have to deal with complex pricing structures, including discounts, coupons, and shipping charges. This can make it difficult to calculate the final price of a product or service and can lead to customer confusion.

  • Returns and refunds

    B2C businesses often have to deal with a high volume of returns and refunds. This can be costly and time-consuming to process.

  • Customer service

    B2C businesses must provide excellent customer service to compete. This can be challenging, as consumers have high expectations for customer service.

Shopify Plus is a powerful and scalable platform designed specifically for high-growth businesses. With its robust features and flexibility, Shopify Plus has become the go-to solution for companies looking to optimize their online sales channels. Whether you’re a well-established brand or just starting out, this overview of Shopify Plus will guide you through its key features, the difference between Shopify and Shopify Plus, and success stories. Get ready to unlock the full potential of your online store with this game-changing platform.

Shopify Plus Store offers robust features tailored to meet the complex needs of B2C sellers, making it easier than ever to manage sales, streamline operations, and drive growth.

Shopify Plus Blog Image 2

Key Features for B2C Selling on Shopify Plus

As the digital marketplace evolves at an unprecedented pace, businesses need to adapt swiftly to meet their customers’ ever-changing expectations. When it comes to B2C selling, there’s no better platform than Shopify Plus Store to secure your e-commerce success. Packed with an array of cutting-edge features, Shopify Plus empowers businesses to create seamless online experiences, drive conversions, and ultimately, skyrocket their growth.

Shopify Plus boasts an intuitive, user-friendly interface that allows even the most novice sellers to effortlessly navigate the platform. With its simple and streamlined design, managing products, orders, and customer data has never been easier. Merchants are equipped with a centralized dashboard that provides real-time insights, enabling them to monitor their store’s performance and make data-driven decisions. This data-driven approach is vital for a successful B2C strategy, as it helps identify trends, optimize marketing efforts, and boost customer engagement.

Here are the top features for B2C Selling on Shopify Plus:

Customizable Sales Channels

Shopify Plus Store offers an exceptional range of sales channels that can catapult your business toward unprecedented success. With this comprehensive platform, you gain access to a multitude of avenues, allowing you to showcase your products and engage with customers in innovative ways.

Shopify Plus offers a variety of sales channels that businesses can use to sell their products. These channels include:

  • Online Store

    The online store is the primary sales channel for Shopify Plus businesses. It allows businesses to sell their products on their own website. The online store is customizable and can be branded to match the business’s unique style. It also includes a variety of features that make it easy for customers to shop, such as a shopping cart, checkout process, and shipping calculator.

  • Marketplaces

    Shopify Plus businesses can also sell their products on third-party marketplaces, such as Amazon, eBay, and Walmart. This can help businesses reach a wider audience and increase their sales. Marketplaces typically have a large number of buyers, which can be a great way to get your products in front of more people. However, marketplaces also charge fees, so businesses need to factor this into their pricing.

  • Social Media

    Shopify Plus businesses can also sell their products on social media platforms, such as Facebook, Instagram, and Pinterest. This can be a great way to connect with potential customers and drive traffic to their online store. Social media platforms allow businesses to create engaging content that can attract and retain customers. They also offer a variety of advertising options that can help businesses reach their target audience.

  • Direct Mail

    Shopify Plus businesses can also sell their products through direct mail campaigns. This can be a targeted way to reach potential customers who are interested in their products. Direct mail campaigns typically involve sending physical mail pieces, such as catalogues or postcards, to potential customers. This can be a great way to build brand awareness and generate leads.

  • Wholesale

    Shopify Plus businesses can also sell their products wholesale to other businesses. This can be a great way to reach a wider audience and increase sales. Wholesale sales typically involve selling products to businesses at a discounted price. This can be a good option for businesses that have a large inventory of products or are looking to expand into new markets.

  • B2B

    Shopify Plus businesses can also sell their products to businesses, such as other retailers, distributors, and manufacturers. This can be a great way to grow their business and reach new customers. B2B sales typically involve selling products to businesses at a discounted price. This can be a good option for businesses that have a large inventory of products or are looking to expand into new markets.

Shopify Plus Store is an all-encompassing platform that allows you to explore and capitalize on various sales channels. From social selling to marketplaces, and mobile commerce to in-store experiences, this powerful platform ensures that you never miss an opportunity to connect with your customers. So, embark on this exciting journey and unlock unlimited potential for your business with Shopify Plus.

Advanced Inventory Management

Inventory management is a crucial aspect of running a successful e-commerce business. As your business grows, so does the complexity of tracking stock levels across multiple locations or warehouses. Thankfully, Shopify Plus understands the challenges and offers comprehensive inventory management tools that simplify this tedious process. With their advanced system, you can effortlessly monitor and manage inventory across different locations, ensuring accurate stock levels at all times.

Shopify Plus offers a variety of inventory management tools that can help businesses track stock levels across multiple locations or warehouses. These tools include:

  • Real-time Inventory Tracking

    Shopify Plus’s real-time inventory tracking allows businesses to see how many products are available in each location or warehouse at any given time. This information can be accessed from the Shopify admin panel or through the Shopify mobile app.

  • Distributed Inventory

    Shopify Plus’s distributed inventory allows businesses to sell products from multiple locations or warehouses. This can help businesses to improve customer service by ensuring that products are always available, even if one location or warehouse is out of stock.

  • Transfers and Shipments

    Shopify Plus’s transfers and shipments tools allow businesses to easily move products between locations or warehouses. This can help businesses to optimize their inventory and ensure that products are always where they need to be.

  • Low Stock Alerts

    Shopify Plus’s low stock alerts allow businesses to be notified when a product is running low in stock. This can help businesses to avoid stockouts and keep customers happy.

  • Backorders

    Shopify Plus’s backorders allow businesses to accept orders for products that are not currently in stock. This can help businesses improve customer service by allowing customers to place orders even if the products are not immediately available.

Shopify Plus understands the complexity of tracking stock levels across multiple locations or warehouses. Their inventory management tools empower businesses to streamline and simplify this process. By offering a centralized dashboard, stock alerts, integration with warehouse management systems, and robust reporting capabilities, Shopify Plus enables you to confidently manage your inventory, avoid stockouts, and ultimately provide a seamless shopping experience for your customers.

Optimized Order Processing

Order processing workflows play a pivotal role in today’s fast-paced business environment, especially when dealing with large volumes of orders from multiple clients. Streamlining these workflows not only saves valuable time but also significantly reduces errors, helping businesses maintain their competitive edge. By implementing an efficient order processing system, companies can effectively manage the influx of orders, ensuring seamless execution from start to finish.

Shopify Plus Store offers a variety of features that can help businesses streamline their order processing workflows, which include:

  • Bulk Order Creation

    Shopify Plus allows businesses to create bulk orders, which can save time and reduce errors. Businesses can create bulk orders for multiple products, customers, or shipping addresses.

  • Order Management Tools

    Shopify Plus offers a variety of order management tools that can help businesses track orders, manage inventory, and fulfill orders.

  • Automated Invoicing

    Shopify Plus can automatically generate invoices for orders. This can save businesses time and ensure that invoices are always accurate. Businesses can also customize their invoices to include their branding and other information.

  • Customer Support Tools

    Shopify Plus offers a variety of customer support tools that can help businesses answer customer questions, resolve issues, and provide excellent customer service.

  • Integrated Shipping Solutions

    Shopify Plus integrates with a variety of shipping providers, such as UPS, FedEx, and DHL. This allows businesses to easily calculate shipping rates and print shipping labels. Businesses can also track the status of their shipments.

  • Reporting and Analytics Tools

    Shopify Plus offers a variety of reporting and analytics tools that can help businesses track their sales, traffic, and other metrics.

Enhanced Security and Scalability

When it comes to B2C transactions, one cannot underestimate the paramount importance of Shopify Plus security. In the modern digital landscape, where cyber threats loom large, safeguarding customer data and ensuring secure transactions are of utmost significance. Shopify Plus Store acknowledges this growing concern and takes several measures to maintain the trust and confidence of its users.

As an enterprise-level platform, Shopify Plus incorporates robust security protocols that effectively combat potential threats. The platform employs worldwide security standards, such as PCI DSS compliance, ensuring that sensitive customer information, such as credit card details, remains protected at all times. By adhering to these stringent regulations, Shopify Plus assures both businesses and consumers that their personal and financial information is handled securely.

Shopify Plus Store ensures data protection, compliance with industry standards, and scalability to handle growing business needs through the following measures:

  • Data protection

    Shopify Plus uses a variety of security measures to protect customer data, including, Data encryption, Physical security, Access controls, and Auditing.

  • Compliance with industry standards

    Shopify Plus is compliant with a variety of industry standards, including, PCI DSS, GDPR, and HIPAA.

  • Scalability

    Shopify Plus is designed to scale to meet the needs of growing businesses. Shopify Plus can handle up to 100,000 concurrent users and 100 million page views per day.

  • Data backup

    Shopify Plus automatically backs up customer data daily.

  • Data loss prevention

    Shopify Plus uses data loss prevention (DLP) tools to prevent sensitive data from being lost or leaked.

  • Security awareness training

    Shopify Plus offers security awareness training to its employees to help them protect customer data.

Security should be a top priority for businesses engaging in B2C transactions, and Shopify Plus understands this implicitly. With its comprehensive security measures, adherence to global standards, advanced fraud detection system, and customizable options, Shopify Plus empowers businesses to create a safe and secure environment for their customers. By choosing Shopify Plus, businesses can have peace of mind knowing that their e-commerce platform prioritizes the security of their valuable data and the trust of their customers.

Shopify VS Shopify Plus

As an aspiring online entrepreneur or an established business owner, choosing the right e-commerce platform is paramount to your success. So, let’s delve into the world of Shopify and Shopify Plus, the two powerhouses that consistently rank at the top of the e-commerce arena.

If you are just starting out, Shopify is likely your go-to choice. With its user-friendly interface and extensive app library, this platform caters to all levels of experience. Whether you are an industry newbie or a seasoned pro, Shopify offers a comprehensive suite of features to help you build, manage, and market your online store effortlessly.

But what sets Shopify Plus apart from Shopify?

Shopify is a hosted platform, which means that Shopify hosts the website and takes care of all the technical aspects of running the store. This makes it a good option for businesses that don’t have a lot of technical expertise. Shopify offers a variety of features and integrations that can help businesses sell their products online, such as:

  • Drag-and-drop website builder
  • Payment processing system
  • Shipping calculator
  • Marketing suite
  • Reporting dashboard

Shopify Plus is a more advanced platform that is designed for businesses that need more features and flexibility. Shopify Plus is not hosted, which means that businesses need to have their own web hosting provider. However, Shopify Plus offers a wider range of features and integrations than Shopify, such as:

  • Handles more traffic
  • Sells more products
  • Customize the platform
  • Integrate with third-party software

Pros and cons of Shopify and Shopify Plus:

Shopify Plus: Success Stories

Decathlon

Decathlon, based in France, is the largest sporting goods retailer in the world with upwards of 1,697 stores across 60 countries and regions. Decathlon taps into 50% more powerful analytics with ShopifyQL Notebooks for smarter business decisions.

  • Industry: Apparels
  • Previous platform: None
  • Use case: Migration
  • Product: Shopify Plus, ShopifyQL Notebooks

With ShopifyQL Notebooks, Decathlon saw results fast: 

  • 50% faster reporting
  • 60% faster data analysis through ready-to-use reporting templates
  • A holistic view of the business through enhanced data exploration, analysis, and storytelling capabilities
Heinz

For over 150 years, Heinz has been celebrated for its wide range of food and condiments, which have long been available to consumers around the world through department stores and other retail outlets.

  • Industry: Food and Beverage
  • Previous platform: None
  • Use case: Speed to launch
  • Product: Shopify Plus

With Shopify Plus, Heinz was able to:

  • Launch a direct-to-consumer offering in one week
  • Lay the foundations of a new business model
  • Make food products available to vulnerable populations and essential workers
Samsonite

Samsonite is a global leader in travel bags, luggage, and accessories. The 100+ year legacy brand is best known for combining memorable style and rich design technology to produce durable, high-quality products that are perfect for the on-the-go lifestyle of business professionals and jetsetters alike.

  • Industry: Fashion and Apparel
  • Previous platform: VTEX
  • Use case: Global commerce, Cost-effectiveness, Replatforming
  • Product: Shopify Plus, Launchpad, Shopify Flow

By migrating to Shopify Plus, Samsonite was able to:

  • Launch 12 websites across Latin America in just 6-9 months
  • Increase conversions an estimated 5-10% across those sites
  • Customize checkout to alleviate payment option and shipping difficulties specific to Latin America
  • Improve the overall user and customer experience in Latin America

Source: Shopify

Conclusion

In conclusion, Shopify Plus truly revolutionizes B2C selling by providing an all-in-one platform that effortlessly streamlines and scales your business operations. With its array of built-in features and seamless integrations, you can focus on what matters most: delivering exceptional customer experiences and driving revenue growth. From customizable storefronts to advanced analytics and marketing tools, Shopify Plus empowers businesses to stay ahead in the competitive e-commerce landscape. Whether you’re a small startup or an established enterprise, this powerful platform is designed to support your unique needs and ambitions. So why wait? Join the thousands of successful brands already leveraging Shopify Plus and unlock endless possibilities for your B2C business today! Remember, with Shopify Plus at your fingertips, effortless success is just a few clicks away.

To know more about Shopify or Shopify Plus Store enquiry get in touch with us and Netlynx Inc. team of Shopify experts will help you with all your queries.