Categories
PPC

7 Key Questions to Ask When Choosing an PPC Management Agency

Well, we all live in a digital and competitive world, if you have a business or brand, you need to do something else to prove your brand or your identity, only then will you beat your competition and win. Then your brand will stand out in the market. Now you have a question in your mind, how can I improve my business? Is your question right? Okay, coming to the point, do you know? Digital marketing is growing very fast all over the world and it helps a lot to promote your brand. Then you can easily get more audience and customers so this way is perfect. Actually, PPC (pay-per-click) is a very important key factor of digital marketing. If a PPC Management company does its job well, it can help your business reach the next level. What do you notice about this above point? You need to find a genuine outsourcing PPC agency — only then you will get the solution for your business needs and goals. 

If you are looking for a PPC Management company, you need to know some of the right questions. In this blog, we are going to explore seven key questions to ask when choosing an PPC Management agency, which will surely help you achieve your future company.

1. How many years of experience do you have in PPC?

Literally, you should ask this question when you first approach a PPC company because this question is very important, if someone has experience in that field, they will have more knowledge and improve the current field and they will finish their work on time with excellent quality. Sometimes the company is a startup but their team has more years of experience, at that time you should also check the experience of their teams.

“Never forget that experienced people always have better business knowledge and strategies”

Also, if they have experience, if you inquire about details of their achievements and work experiences, some companies will give you fake experience references, so it will help you if they achieve something innovative that will help your business.

2. Do you have skills in advertising for my industry?

 skills in advertising

They should know your business, whatever your business is then you should thoroughly investigate how they are running their campaign to promote your business to the next level of achievement after that you should check how their teams handle your advertising, and please check very carefully because some companies give fake information that’s why we said it two times. You should check their skills and knowledge very carefully and they should have the ability to promote your industry. Then you should also note that in some organizations the teams have the right skills but they don’t complete the work on time and don’t work properly.

3. What PPC services do you offer?

PPC Services

If you are looking for a PPC Management service provider, this is the third question you should ask, which will help you get to know their services and qualities. You can easily tell by their speech, they need to answer your question without stumbling, at which point their true color will come out when they stumble. First of all, don’t ask him for any service, pay attention to the service they say. Now you read half of the blog can you please see below an example, it will help to understand you. Surely we will give one example, you need to set up a Google Ads account but don’t know how to get started. A truly great team will do the following tasks for you.

If you are looking for a PPC Management service provider, this is the third question you should ask, which will help you get to know their services and qualities. You can easily tell by their speech, they need to answer your question without stumbling, at which point their true color will come out when they stumble. First of all, don’t ask him for any service, pay attention to the service they say. Now you read half of the blog can you please see below an example, it will help to understand you. Surely we will give one example, you need to set up a Google Ads account but don’t know how to get started. A truly great team will do the following tasks for you.

  • Define advertising goals
  • Conduct keyword research
  • Create first campaign
  • Create ad groups and ads
  • Set up alternative monitoring
  • Track and optimize campaigns
  • Seek help and resources

4. Tell me what certifications your experts have?

Actually, this is one of the questions to ask, you should check the qualification and knowledge of their team and how expert they are in PPC services, how many certifications they have as some companies make fake promises. So it is better to have a certificate.

If you don’t know the name of the certificate. Don’t worry, we provide below, you just need to check.

Actually, this is one of the questions to ask, you should check the qualification and knowledge of their team and how expert they are in PPC services, how many certifications they have as some companies make fake promises. So it is better to have a certificate.

If you don’t know the name of the certificate. Don’t worry, we provide below, you just need to check.

  1. Google Ads Certifications
  2. Bing Ads Accredited Expertise
  3. Facebook Blueprint Certification
  4. LinkedIn Advertising Certification
  5. HubSpot Inbound Marketing Certification

5. What is the payment structure for your PPC service?

Ok, now cost is the most important question, money is the most important, because you also give first priority only to money, you will surely get different answers to these questions, because all the systems offer different packages, but you have to consider the quality of work. In this question, some companies will increase the cost after starting your project and only make fake promises asking for money. So you need to take care that some real companies talk like this, we have a package according to your budget, those kinds of conversations are good, so you need to find those kinds of agencies.

6. When Will My Ads Go Live?

Now is the time to ask when your ads will be live, because it will definitely take time, because their team will research keywords and create your account on Google Ads and other platforms before creating ads, so you should ask your agency before your project starts, once confirmed it will be easy for you.

Every agency will give a different answer to this question, so if they don’t get the job done in a timely manner as you would like, you can approach other agencies.

7. How do you Report Ad Performance?

Ad Performance

Next your question is ad performance and daily what you have done report, you should ask if you will provide a report on weekly or daily basis, also you should ask if you can get an update of each of my works. Apart from that, you should also ask clearly how the manager will prepare the contact report and send it to me. It is worth mentioning that many companies do not send formal reports so we have to be careful about this.

After that check how many ads they have done and how long they have taken. If you get distracted, they will definitely cheat on you, so it is in your best interest to be very careful. Time is very important for everyone so they should get their report to you on time and you should ensure this at the beginning of the project.

Conclusion

Be careful while hiring a PPC Management company, every question you ask is very important, be patient and keep in mind the company who will give you a proper answer to all your questions. Contact several companies and finally select the right company that suits you best. And finally, we are very happy to finally help you with our article and we hope you ask the above seven questions when you approach a company. At Netlynx, we are so unique and different in offering PPC management services, we don’t want to verbalize our pride, our portfolio speaks everything, take a look now.

Categories
PPC

Revolutionize Your Sales Strategy With PPC Management Services

Ever since we have been living in the world of online marketing because the world is going digital so if you have a business that definitely needs online marketing then only you can move forward and don’t forget that reaching the right audience at the right time is the key to success. Pay-per-click PPC management services are very useful for increasing sales. And you should know (PPC) advertising is a powerful tool that can help businesses achieve this goal and drive targeted traffic to their websites.

“In the competitive landscape of online advertising, PPC management services can give your business the edge it needs to stand out and succeed.”

“With PPC management services, you are empowered to reach your target audience at the right time, in the right place, with the right message, to achieve real, measurable results for your business.”
Let me tell you a fact, companies can better position their sales strategy and increase ROI by using PPC management services. In this blog—we will explore the benefits of PPC management services and how they can take your sales to the next level.

Why are PPC Management Services Important?

PPC management services include strategic management of pay-per-click advertising campaigns including keyword research, ad creation, bid management and performance monitoring so that the full benefit of your business can easily reach your audience.

“In the ever-evolving world of digital advertising, PPC management services are the guiding light that guides businesses toward their goals with efficiency and effectiveness.”

“PPC management services are gateways to online visibility, unlocking the potential of paid search to take businesses to new heights.”
With the help of a professional PPC management agency, group businesses can fully ensure that their ads are shown to the most relevant audience and generate high-quality leads. Here are some important factors why our PPC management services are important for you and you can see them in the following sentences and now you will get answers to all kinds of confusion in your mind which you will understand completely.

Targeted Advertising

PPC Management Services

(PPC) management services help businesses reach specific demographics, locations and interests—ensure their ads reach the right audience and help your brand thrive giving you a bigger footprint meaning your brand can reach other locations and pave the way for your business to capture a wider audience.

“Targeted advertising allows you to reach the right audience, at the right time, with the right message, increasing your chances of success.”

By targeting the right audience—businesses can increase their chances of converting leads into customers and increasing sales. You have only one thing in your mind and that is success. Once your goal is in your hand, think about it and choose PPC service immediately.

Cost-Effective Marketing

PPC advertising allows businesses to set their own budget and only pay when users click on their ads. With the help of PPC management services—businesses can optimize their campaigns to increase ROI and reduce wasted advertising spend.

“Cost-effective marketing with PPC management means targeting the right audience, with the right message, at the right time, and driving results without wasted expense.”

Real-Time Tracking and Optimization

PPC Management Services

Knowing that a professional PPC management company provides real-time data on ad performance, allowing businesses to fully monitor results and make data-driven decisions, have you ever thought of getting a PPC management service? The benefits of the service will definitely attract you, so check it out thoroughly and then you will understand at the end.

And understand that by constantly optimizing campaigns based on performance data, especially on the service, businesses can improve their ROI and drive more sales, saving you money too.

The Impact of PPC Management on Sales

Effective PPC management can have a significant impact on sales by driving targeted traffic to a website and increasing conversion rates. Some of the ways PPC management services can revolutionize your marketing strategy are given below to give you a clear explanation.

Increased Website Traffic

PPC Management Services

“Increased website traffic is the fuel that fuels your digital marketing engine, driving awareness, engagement and conversions for your brand.”

By targeting relevant keywords and audience, PPC management services can drive more traffic to the website and your brand will be seen there when your brand keywords are searched thus benefiting the business. Increasing website traffic leads to more leads and conversions, ultimately increasing sales.

Improved Conversion Rates

PPC management services help businesses optimize their landing pages and ad copy for maximum conversions and remember that you can enjoy a PPC service too. By constantly testing and refining ad creatives—businesses can improve their conversion rates and generate more sales for their brand so you can easily reach customers and take your business to the next level.

Enhanced Brand Visibility

PPC Management Services

“The foundation of a strong brand is its visibility; the more visible you are, the more opportunities you create.”

By appearing higher on search engine results pages, businesses can increase their brand visibility and credibility then Increasing brand visibility leads to more clicks, conversions and ultimately more sales.

Final Thoughts

Keeping the above tips in mind and following them will give you the following benefits, increase the effectiveness of your PPC campaigns and generate more sales for your business. With the right strategy and optimization—you can get the most out of your budget and increase your ROI. If you want to take your PPC advertising to a high level, you can partner with a PPC management agency team of experts who understand the ins and outs of digital marketing.

Netlynx is a popular PPC management company with over 12+ years of experience, on-time delivery track record, comprehensive market understanding and agile processes. You don’t need to worry as long as we are here to help your brand reach the right customers and grow your business. If you want to grow your online business with effective PPC management services, this is the best time to contact us immediately without wasting time.

Categories
Ecommerce PPC

7 PPC Platforms That Bring E-Commerce Success

Pay per click ads or PPC ads efficiently bring potential customers to you. When done correctly, companies can recover resources lost on ad revenue in a matter of months. A part of what leads to PPC ad success is the platform you choose to advertise on and the type of ads you have (eg: video ads, posters, surveys etc). In this article we will look at some of the most popular PPC platforms and who should run ads on those platforms.

1. Google

Ah yes! Who doesn’t use Google? In fact, when we need to know something, find a product or a shop location, the first thing we do is search for it on Google. This makes Google the best PPC advertising platform to start with.

Google

Advertisers can filter the vast database on gender, age, income, parental status etc, and since Google brought YouTube in 2006, companies can directly create YouTube ads on Google. It allows us to create banner ads, video ads and provide maximum opportunities for customers to land on the website.

Google ads work well for both established brands and for ‘discovery’ products (i.e. products you only come across after research). Although Google ads can be slightly expensive when compared to other platforms, a good Google ads management company will spend a lot of time on researching and setting your target audience and keywords, ensuring you get long-term success.

2. Meta

Another great platform for PPC ads is Meta (or Facebook and Instagram). Meta ads are comparatively cheaper than Google ads, which is why many e-commerce businesses start with Meta ads. Although it doesn’t provide as many filters and settings as Google does, some businesses excel on Meta.

Meta

When potential customers visit Facebook or Instagram, they are ready to relax and find out what their friends and family members are up to. This is why, funny and lifestyle content leaves a prominent mark on these platforms. Brands that sell visually appealing products or a particular lifestyle (think jewelry, vacation packages, sporting goods, etc) are likely to excel on Meta.

3. Amazon

Here’s another excellent platform for PPC advertising. Now, Amazon is not for everyone especially because it will become your number 1 competitor when you choose to sell your products on your website and on Amazon. However many established companies choose to take this risk because customers visit Amazon with a buyer’s mindset – which means we get to skip crucial steps like grabbing audience attention and convincing them to make a purchase.

Amazon

Additionally, having your product on different platforms builds brand credibility and increases the chances of getting customers to buy your products from your website.

4. Tiktok

TikTok

Similar to Instagram, Tiktok is a media-heavy platform, particularly attractive to a younger audience. Brands that cater to a younger audience – like fashion and accessories do particularly well on Tiktok. A good e-commerce marketing agency will help you create visually appealing ads that match the level of media viewers are accustomed to seeing on TikTok.

5. Pinterest

Did you know that 85% of Pinterest users say that they use it for inspiration? Around 60% of Pinterest users are women, however, that is starting to change with Gen Z entering the database.

Pinterest

We’ve seen great success on Pinterest, for brands that inspire customers to create. For instance, fashion brands that sell versatile clothing and accessories that can be styled differently with every use are products that do well on Pinterest. Remember that since the Pinterest audience is relatively young, they are attracted to lower priced products or branded goods. So, if you are new in the market, you might do exceptionally well on the platform if your product prices are competitive.

6. LinkedIn

On the flip side of TikTok and Instagram, we have LinkedIn, an ideal platform for B2B companies. We are seeing a new wave of digital products in the market, i.e. applications that improve office management and productivity, or those that incorporate AI into a company’s daily activities.

LinkedIn

Customers on LinkedIn are far more likely to read about a product and make a purchase, if they see worth in it. Additionally, the audience on LinkedIn is relatively smaller and more refined, making it easier for advertisers to find their target audience based on their job designation, decision making capacity, size of the company they work for, and other professional details.

LinkedIn PPC ads are relatively costlier, hence it is necessary to work with a digital marketing company that has LinkedIn expertise to make sure you get conversions.

7. Microsoft

Microsoft’s very own search engine, Bing has been getting a lot of head turns in the last few years. Although Bing does not compare with Google in terms of its database, it has noticed a significant increase in usage in the last few years. Netizens have been switching to Bing for better privacy regulations. Additionally, Bing provides a few advertising features that you cannot find anywhere else, like filtering out desktop users and only focusing on those entering your website from their mobile or tab.

Microsoft

Currently, Bing has an overall search market share of 2.81% – second to Google, which has a whopping 93.37% search market share. Although this may seem like an incentive to not advertise on Bing, it also means that Bing hardly has any competition, making PPC ads much cheaper and easier to bring in front of your potential audience.

Conclusion

So, here are the 7 most popular PPC platforms. As you can see, each platform excels in its own way and a good e-commerce marketing company will identify which platforms will generate maximum revenue for you and proceed accordingly. 

While it is important to advertise your product, remember that it is not the only method to get sales. For a successful online presence, you must focus on organic marketing and building your presence through social media marketing, blog content, and newsletters. When you have a solid marketing strategy that strikes a healthy balance between paid and organic marketing you are far more likely to see online success.
We hope you found this article helpful. Feel free to get in touch with Netlynx for more details on PPC advertising.