Category: Website Design

13 Common Mistakes To Avoid In Web Design and Development

Post author By Netlynx
Post date March 8, 2024
No Comments on 13 Common Mistakes To Avoid In Web Design and Development

There are currently about 200+ million active websites and around 250 thousand websites are made every day. This means 1 simple thing, it doesn’t matter which industry you belong to, if you are online, you will get a lot of competition! This is why you need to bring your A-game to the digital world and these common mistakes can hinder your online. Use this article as a cheat sheet to avoid the 15 common mistakes of web design and development.

Why Is Good Web Design Important?

A good website acts as a bridge between your potential customers and your products and services. Having a good website does the following:

Create a good first impression
Improve online presence through SEO
Act as a brand collateral

13 Common Web Design Mistakes To Avoid

Sometimes, even the most experienced web designers overlook these common errors. It doesn’t take a lot of time to identify these pointers and create a clear website right from the beginning, however, if these pointers go unnoticed, it can damage a business’s reputation!

1. Lacking A Clear Purpose

Before creating the website, ask yourself ‘Why do I need a website?’. This can save you a lot of hassle. Establishing clear vision and mission statements will provide an outline for website visitors and encourage them to take action without feeling too overwhelmed.

2. Poor design

Leading from the previous point, poor design is often a result of a lack of purpose. More often than not, when we don’t have a clear idea of where things will go, we add too much on a single page. This overwhelms and confuses users – and a confused user is an unhappy user.

Good design is one that has direction and hierarchy. Each section needs to have a clear break with elements (like buttons, text and sliders) designed and sized according to their importance.

Experienced website design agencies build websites that follow a customer’s natural viewing pattern – like the ‘F’ pattern or the ‘Z’ pattern.

3. Poor Navigation

Imagine going to a website and not being able to find what you are looking for. Wouldn’t that upset you a lot? Well, turns out this happens more often than not. A simple sitemap will save you a lot of time and energy needed to fix poor navigation on a website.

You can still get away with a mediocre navigation bar if you have less content on your website. But as the pages start to build, good navigation needs to be prioritized. Your web design partner should club your content based on the topic and sub-topic they are written for.

Secondly, navigation should change on different viewing devices. For instance, a desktop version of a website can have a navigation bar, whereas the same website will need a hamburger menu on mobile and tab versions to optimize screen real estate.

4. Non Responsive Design

A website should automatically adapt to the size of the user’s screen and appear uniform on all platforms. This is a bare minimum criterion in today’s world; especially because our viewers are so accustomed to receiving exceptional online services.

Having a non responsive website can mean 2 things:

Your website does not adapt to different screen sizes, causing awkward and overlapping versions of the original design
You have created different designs for different screen sizes

Either ways, a non responsive web design is frowned upon for the following reasons:

It shows branding inconsistency: A good website should create a sense of familiarity. But when customers re-visit your website from different screens and get a completely different design, they may feel overwhelmed and not connected with the brand
Increases overhead costs: It is more expensive to maintain 2 different designs than a single responsive one
Poor user experience: A non responsive website may work particularly well on one screen but not as much on another. This leads to poor user experience and fewer conversions/inquiries in the long run

5. Not Catering To The Masses

A recent survey published by WHO states that there are about 1.6 billion people with disabilities. Visual impairment and hearing difficulties can affect the way a person views your website. While certain industries must have ADA compliance, we feel that everyone should make their website more accessible to the masses. Not only does this improve user experience, it builds a long term bond with customers who may have been indirectly denied service from a non compliant website.

We provide ADA compliant services. Feel free to discuss this further with us.

6. Poor Website Security

It is our responsibility to provide customers with adequate security on the website. Good security measures establish us as a responsible brand and build trust amongst customers. Web developers should automate website updates to effortlessly maintain security at all times.

Additionally, websites that deal with logins and payments should compulsorily have SSL certificates. Additional features like ‘Login via Google’ improve website security and protects sensitive information.

7. Bad Search

If website navigation is not on point the search icon can retain customers. A simple search will give customers what they are looking for. To provide an optimized search feature, web developers must constantly update the functionality with new search terms and keywords. The updates must consider typos and human search behaviors; there’s nothing worse than customers not finding what they are looking for because of a typo.

A search feature does require regular upkeep and many websites can do without it. So, think twice before adding one to your website because a poor search feature will do more harm than good. Bad search leads to bad user experience and if customers don’t get what they are looking for, they will simply go to your competitor.

8. Poor Colour Scheme

A balance of brand colors is crucial for a positive image. Just like the order and sequence of content, a disorganized display of color schemes can give you an unpolished appearance. Well thought out brands start with a brand profile that outlines its’ brand colors. Ideally, a brand should have primary colors, secondary colors, and complimentary colors with their hues laid out.

A good brand profile will save you the hassle of rectifying poor color schemes on a website. Make sure your brand color scheme is a collaborative effort from your brand manager and designer. Their input will build a brand identity that strikes a balance between creativity and professionalism.

9. Poor Use of CTA

Call to action or CTA is the soul of our website. It is the reason why we build a website. After all, what is the point of it if we don’t give customers the chance to communicate with us? So naturally, if a CTA is not designed properly, poorly placed on the website, or worse, not placed at all – it will hinder your conversion rate.

Well-designed CTAs that are placed properly and have a clear message will increase long-term customers. Make sure your CTAs match your brand color scheme and are mobile responsive. Check out our article on The Art of Creating Engaging and Effective Call to Action buttons to know more.

10. Unoptimized 404 Error Pages

When a customer clicks on a page that cannot be found, they will get a 404 error page. Many web designers forget that this page can be customized as well. You can redirect customers when they enter a non-existent link. Sometimes companies temporarily take down their site to make developmental changes. This is an excellent opportunity for brands to use their 404 error page with personalized content and contact information.

11. Poor Use of Analytics and Heatmaps

You can have the best website possible, but if you don’t make use of analytics and heatmaps, you will fall behind the competition. Analytics and heatmaps show us how our customers are behaving. A quick look at your heatmaps and you will get an idea of what your customers like and dislike the most about your website.

Your web design service provider should install heatmaps and analytics on your website. Timely auditing and analysis will help them build a more optimized website.

12. Slow Website

We see this often where companies may have a fast desktop website version but the mobile version is much slower than the recommended loading time. Since most visitors use their mobile devices to browse your website, this hinders their ability to use it.

Currently, an average user expects a website to load within 3 seconds so if your website is not up to the mark, you should look into the following:

Do you have unnecessary plugins and extensions on your website? If yes, you should remove them.
Are your media files too heavy? You can either compress them or use an external link.

13. Overuse Of Features and Plugins

Now with the last point, we want to re-iterate what we mentioned in our first point. Too many features and plugins reflect a lack of direction. It not only confuses your audience but slows down your website causing UX to drop significantly.

You must plan your website and prevent the overuse of existing plugins. A good web developer uses modern coding techniques and can build lighter versions of some extensions – customizing them for your website. When good planning meets excellent developers and designers, you have magic!

Conclusion

So here are 13 of the most common mistakes to avoid when designing your website. Your website is the face of your brand, you must handle it with care. Netlynx provides web design and development services. In fact we have a checklist that we frequently update, making sure that none of these mistakes are present in your website. Get in touch with us to know how we can help you.

Tags Local SEO, Web Design, Website Design

Exploring the Benefits of Website Redesign in 2024

Post author By Netlynx
Post date February 21, 2024
No Comments on Exploring the Benefits of Website Redesign in 2024

Your website is more than simply an online page. In the constantly evolving digital world; it’s the digital face of your company. The significance of having a website that is easy to use, visually appealing, and efficiently performs is very crucial as we reach 2024. It’s critical to recognize the signals that indicate a website redesign is required, regardless of the size of your company. This year, investing in a website redesign may turn out to be quite beneficial. Let’s explore why.

1. Optimization for Mobile Devices

According to Google’s search engine ranking criteria, mobile-optimized sites rank in top positions. If your website isn’t already optimized for mobile devices, then this is high time to take action. Responsive web design ensures that your site adapts seamlessly to various screen sizes, providing a consistent user experience across devices. Regular modifications let you stay updated with evaluations, which is advantageous for search engine rankings as well as user experience.

2. Eliminating Dead Links

Broken links are just like, cracks on a digital highway, broken links annoy users and make navigating difficult. To avoid this problem, audit your links regularly to locate new sources or replace broken links. Adding backlinks to your most recent posts promotes searching and makes it better overall. Link quality can be maintained by working with a web redesign agency that is skilled in linking techniques. You can go with Netlynx’s SEO services which are good and value for money.

3. Prioritizing Top-Quality Content

Content can be divided into two primary categories: evergreen and immediate. Both are necessary to keep your audience engaged. To maintain your information valuable and fresh, update it regularly. Value-adding content not only attracts visitors but also keeps them coming back. To ensure consistency, consider making a content calendar and working with experienced writers.

4. Improving Insight for Users

You can get insightful user data with a website modification. Keep an eye on stats, analyze user behavior, and determine what attracts to your audience. Relevant data is provided via tools like heatmaps, session recordings, and A/B testing. Make adjustments to your design, style, and content strategy based on these observation.

5. User Interface (UI) Redesign

User satisfaction is directly impacted by UI. Users retreat from an interface that is consumed with and complex. Make reading easier, simplify navigation, and design logical paths. A user interface with good design increases engagement and promotes conversions. A website redesign company can help you with organizing your UI for better results.

6. Reducing the Risk of Hacking

Older websites are vulnerable to security breaches. Your website and user data are protected by regular updates and a strong security system. Invest in safe hosting, SSL certificates, and regular security audits.

7. Aligning with Current Design Trends

2024 will see a dominance of multimedia, creative fonts, strong colors, and minimalism in web design trends. Create a website that is unique to you and seems modern and new. Keep up with new trends so you can modify your design appropriately.

8. Boosting Conversion Rates

Conversion rates can be greatly impacted by effective website design and development. Users are directed to desired behaviors by attractive images, calls to action that are simple to understand, and simplified forms. A user-friendly design can convert visitors into dedicated customers, whether they are contacting you, joining up, or completing a purchase.

Conclusion

Your website is your digital shop, so it’s important to consider how it looks. Redesigning your website should be seen as an investment in the success of your company rather than an expense. Work with professionals, keep yourself educated and produce an amazing digital work of art that delights viewers. In 2024, your website serves as more than simply a URL; it’s your brand’s global introduction.

Tags redesign, Web Design, Website Design, website redesign

Small Business Website Design

7 Factors That Affect The Cost Of Your Small Company Website

Post author By Netlynx
Post date February 2, 2024
No Comments on 7 Factors That Affect The Cost Of Your Small Company Website

We live in an era where it is nearly impossible to build a brand presence without a website. It is the first step to online success and a good website doubles up as your around the clock sales person. So, we cannot overlook the importance of a good website. But all things good come with a price tag. In this article, we will show you a complete price breakdown for building a small company website.

1. Domain & Web Hosting

The domain is your website URL, for instance, ours is Netlynxinc.com, and, hosting is the platform that stores all your website files and makes them visible to your viewers. The domain and hosting are mandatory purchases.

How much you spend on both depends heavily on the platforms and names you choose. For instance, a ‘.com’ version of a website is much more expensive than a ‘.net’ or ‘.ca’ version. Also, domain names that are already sold, show a much higher price, based on the domain value and the owner’s choice to auction the name.

A ‘.com’ version of a website can cost you anywhere from $9-14 a year whereas a .net or other versions will cost about $5-8 a year.

Hosting costs depend entirely on the type of hosting you choose and the size of your website. As a small business, you are most likely to opt for shared hosting which will cost around $1-15. There are pros and cons to shared hosting. The pros of course are the lower cost and simplicity of customizing the website. However, since it is a shared space, you can expect a bit of lagging, especially if your site shares space with another website that requires more resources. It is important to work with a reputable hosting agency that balances the space allotted to you with websites that have similar requirements.

2. Website Functionality & Usability

What should a customer be able to do when they enter your website? Answering this helps build your website functionality. Functionality and usability of the website go hand in hand where functionality deals with the ‘what’ and usability deals with the ‘how’.

Functionality and usability depend heavily on your end goal. For instance, if you want a brochure website that provides information and value, you will provide fewer functions (like navigation tools and interconnected content). If you have an e-commerce website that allows customers to browse products and make a purchase, you need to provide a lot of functionality (like navigation tools, payment gateways, SSL certificates, and so on).

As you may imagine, the proposed website functionality and usability will directly impact its cost. Basic functionality requirements for a corporate website will cost around $3,000 and above, whereas intricate requirements for an independently owned e-commerce website can start from $5,000 and above.

3. Website Design

75% of the time, customers leave a website because of poor design. But ironically, good design is less likely to be noticed by customers. It merely acts as a stage background that brings focus to your products and services. So, if your customers make no comment on the website design and just leave after they get what they are looking for – it’s a good sign!

A good website designer creates the face of the website, one that highlights what your brand stands for. It always starts with research, followed by a first draft, multiple edits and ultimately, the final design. Companies price website design services differently so it is hard to provide a proper price range for the service. However, when a company provides you with a quote you should consider the following:

The number of people working on your project (more the people higher the price)
The years of experience the web design agency/individual has (more the experience higher the price)
The city you are seeking services from (some cities are more expensive than others)
Packages and discounts: some companies provide special offers and seasonal discounts for small company websites
Niche expertise – A boutique web design agency that focuses solely on your niche, will charge less than bigger companies that have multi-channel expertise.

4. Website Development

Once we have a design, we go on to the next step which is web development. Web design and development go hand in hand, which is why many companies develop a website while designing it so that their client gets a feel for its functionalities. Just like web design, web development pricing varies greatly on the factors mentioned above.

5. Content Management System

A content management system or a CMS allows website owners, with no prior coding knowledge to create, manage, and publish content on their website. Very few websites will not have a CMS – these are usually static websites or those that do not aim at building their content.

If you want to provide customers with value through your content, a CMS like WordPress will empower you to build content without your developer’s assistance. A good CMS is:

Easy to use
Affordable
Scalable
Easy to customize
Secure

CMS costs vary greatly on the platform. A good way to choose a CMS is to find which ones the most successful businesses within your niche are using. This gives us an idea of the scalability of the system. If you are working with a company that provides web development and web design services, they will usually research for you.

6. Mobile Optimization

Since most of our customers are mobile visitors, mobile optimization is mandatory for online success. Good web developers and designers will optimize your website for different screen sizes. The cost for mobile optimization depends heavily on the level of design changes and functionality changes required on the mobile and tablet versions of your website. But on average mobile optimization charges start from $1,000.

When working towards mobile optimization, you should ask the following:

What are my mobile users looking for when they land on my website?
What is the state of mind of my target audience (are they traveling, busy, tense, or relaxed?)
Are mobile users getting what they are looking for on the website?

Good web design agencies will charge you for the work needed based on the above parameters.

7. Ongoing Maintenance

Are there any security updates for your website? Plugin and extension updates? Ongoing maintenance and updates make sure your website is running smoothly even in the years to come. It also protects your website from potential risks and threats.

Ongoing website maintenance is absolutely essential and web development companies often provide this service as a part of their web development services.

Again, like most other factors mentioned above, charges depend heavily on the amount of ongoing maintenance needed on the website. It can cost anywhere from $20 a month to $125 an hour.

Conclusion

We hope this outline gave you some idea of how much it costs to build a website for a small company. Since there are so many micro factors to consider, we provided a range instead of a fixed price. When a company provides you with a pricing detail, make sure to ask them how much assistance you will get from them and the years of experience they have. This provides a concrete justification for the price.

If you have any further questions on web design and development services, feel free to get in touch with us at Netlynx Inc.

Tags small company website, Web Design, Website Design

Website Design

7 Tips For Building The Perfect Mobile First Website

Post author By Netlynx
Post date January 20, 2024
No Comments on 7 Tips For Building The Perfect Mobile First Website

As more customers find companies by browsing search engines on mobile, having a mobile first website can make or break your business. If you have a fast, efficient and user friendly mobile design, customers are likely to feel valued by your brand. So here’s everything you need to know about having a mobile first web design.

What Is Mobile First Website Design?

As the term suggests, a mobile-first website design aims to design a website for smaller screens first, identifying all the design elements and challenges that come with a smaller screen, and using that as a guideline for bigger screens. It allows you to let go of certain design elements like CSS hover animation or adding micro animations to buttons and images.

Some website designers argue the mobile version of a website is the most challenging of all the screen sizes. This is because you must maintain website speed and retain the most important elements of your website while keeping your visitors interested.

The opposite of the mobile-first design method is the graceful degradation method. We see graceful degradation used even today where experienced website designers focus on the merits and challenges of designing a website from the start and later strip away the complexities into a bare-bone structure for the mobile version. The only problem with this design method is that the mobile version is not at the center of the design initiative and is rather created as an afterthought.

A decade ago, it was acceptable to create a mobile version as an afterthought but today, when 80% of our potential customers are coming from mobile phones, mobile designs need to be at the centre of our web design strategy.

Here Are 7 Tips To Creating A Mobile First Website

The mobile first approach needs a bit of practice and cannot be handled by novice designers. In this article we will provide you with a mobile first design cheat sheet that you can use as a check list to assess your website’s mobile version.

1. Customer-Centric Design

Why should someone browse through your website? Knowing this can simplify the entire mobile development process. A customer-centric design puts the customer’s needs above everything else. So if a customer wants to buy a particular product, that product should be the first thing they see, or if they are looking for a piece of information, they should not have to search for it to find it on your page. Experienced web designers start by creating a buyer persona and building the website from there.

2. Content First Design

Similar to the above pointer, designers need to make sure that the main content – the reason why someone is coming to your website – should be the focus of your website. Mobile phones have a smaller screen real estate, so we can let go of certain hero images that do nothing other than slow down the website.

Written content makes a massive impact on creating a mobile first design. If your content is crisp and under the spotlight you are more likely to grab your audience’s attention.

Font size, color, and typography also add to the readability of your design. Choose a font that is easy to read, properly spaced, and has good contrast. The last thing we want to do is to ruin the customer experience with a hard to read font!

3. Intuitive Navigation

Navigation should come naturally to customers. You may have noticed how many mobile versions of a website have a hamburger drop-down menu. This allows for efficient use of the mobile screen. The placement of navigation icons is very important for customer satisfaction. Customers prefer mobile websites that they can navigate with a single hand.

Hence good websites provide all the important navigation icons and capabilities on the bottom or mid part of the page (like the option to chat with a representative and scroll the page) and they provide the lesser important navigations on the top of the website (like going to a different page and moving away from the call to action).

Make sure your navigation icons follow the natural pattern of a customer’s mobile screen habits and this will increase your chances of building a strong relationship with your customers.

4. Avoid Pop-Ups

While pop-ups can drive user action, it is best avoided for mobile versions. Unlike a laptop or desktop, you cannot have exit-intent popups that are designed to track the movement of the cursor. Mobile pop-ups are either stationary or prompted by the scroll action. In both cases, it takes up a lot of screen real estate and, if not designed properly, can impede the customer’s experience.

Hence for a top-notch mobile experience, it is best to keep pop-ups at the bare minimum. Instead of pop ups, you can focus more on providing to the point content and media that encourages customers to take action.

5. Building Visual Hierarchy

What is the most important takeaway from your web page? This is the most crucial information for building a visual hierarchy. At the end of the day, we want customers to take action on our website. Having a visual hierarchy puts a direct focus on the content that is most important to your brand and clients.

You can create a visual hierarchy through a few simple steps, like:

Ensuring the titles are on top
Large chunks of content are easy to read and broken down into pointers or one liners
All photos, videos, and animations are re-sized for the mobile
There is good spacing between your content so that your website elements don’t overlap with one another
Important content is on top
CTAs are positioned in the lower and middle part of the website where it is easily accessible by single hand mobile users

6. Enlarge Clickable Buttons

The size and placement of the button are very important for long term success. Do not shy away from having a slightly larger button. Mobile visitors are usually browsing a website when they are on the go. Hence making the button easy to find and use, makes it easier for customers to take action on the website.

7. Loading Speed

Lastly, we cannot emphasize how important loading speed is for your online success. It may in fact be the single most important factor that drives online success yet it is the one thing new businesses and developers fail to consider.

Since mobile users can browse both via wifi and data, what was fast on a desktop may slow down immensely on mobile.

You can improve loading speed by:

Cutting out unnecessary animations, fluff, and media from the mobile version
If you have YouTube videos and images, make sure you provide them in a smaller size dimension
Only add videos and images if it is absolutely necessary for your website. Too many media elements can slow down your website
Reduce the number of external loaders on the page – like Cookies and YouTube videos

Conclusion

So here are our 7 important tips on creating the perfect mobile first website. Just a few small adjustments can make a massive impact on the way someone views your brand. Hiring an experienced web designer and developer can speed up many of these processes, making sure that you put your best foot forward in the online world. If you want to work with a professional web design agency, Netlynx Inc. has got your back. Feel free to give us a call and tell us what you are looking for.

Website Design

5 Ways Website Design And Development Impact Customer Retention

Post author By Netlynx
Post date January 16, 2024
No Comments on 5 Ways Website Design And Development Impact Customer Retention

We shouldn’t have to say this but, website design and development is incredibly crucial for online growth and success! Despite its proven benefits, companies invest the least amount of time and money on web design and development. You might think you are getting a good deal on the super cheap website you created, but over time you will notice there aren’t any conversions or inquiries from your website. So if you are debating if you should invest on a reputable website design and development company, read our 5 ways website design and development impact customer retention.

Here’s How Good Website Design And Development Impacts Customer Retention

Design is no longer about aesthetics it can make or break your sales. Here are some ways good design and development is impacting the way customers view your brand.

1. Quick Load Time = More Time Spent On Your Web Page

Websites are getting better at competing for audience attention and this is making customers normalize special treatment. Just a decade ago, a 5 second loading speed was considered acceptable. But as companies started competing to build faster websites, customers started to subconsciously expect websites to load within 3 seconds or less.

Attention spans are diminishing and if you don’t win their interest at the get go, potential customers will take their business elsewhere. Studies have shown that you lose customers with every second added to your loading speed, and if your website crosses the 3 seconds mark, you will lose about 40% of potential customers. God forbid, your website loads after 5 seconds, you will have lost 80% of your potential customers by then!

This is why you need to work with a web developer who uses lighter code and fewer plugins to build a website. Good developers understand the importance of speed and will use it as a criteria for your project. A designer’s input is equally important here as well. A good designer will omit the unnecessary icons and micro animations that may slow down a website.

2. A Breezy Browsing Experience

Customers remember a brand when it helps them get what they are looking for without any hassle. Do not underestimate the importance of design in creating a positive customer experience. Without an experienced designer, we may overwhelm the reader with bulks of written information. To create a memorable experience, web designers work with UI/UX copywriters to build a streamlined front end design that not only provides information but makes everything easily accessible for the customer.

3. Rich Media Placements

This goes back to the fact that customers have a shorter attention span and 100s of companies are competing for their attention. Having efficient video content on your website will add more value to your brand. A minute of video content can add so much value to a customer than reading the same information. However, placement and sizing are incredibly important for customers to click on the video.

A good web design and digital marketing company, will not only help you create rich video content but will also position the videos on parts of the website that will encourage viewership. Good video content coined with higher viewership will create a strong customer-brand relationship.

4. Better Visibility

Search engines reward websites that load quickly and have a good design, usually by ranking them higher than websites with poor UI UX design. This gives you more chances to connect with your ideal audience group which further increases the chances of customer retention.

5. Good First Impressions

If your website loads quickly, looks elegant, and provides customers with what they are looking for, it will grab their attention. Did you know that 79% of netizens will leave a website if they don’t like the design or if it is difficult to maneuver through? In the competitive online world, having a good first impression makes all the difference!

5 Basics of Good Web Design

While we cannot dive deep into the core values of web design, we can provide a few basics. Use this as a guideline to go over the designs provided by your preferred web design company.

1. Navigation Icons

Navigation icons save a lot of time, especially on mobile versions of websites. Hence you must make sure your page navigations are in places where they are visible and uniform throughout the website. Customers shouldn’t have to search for the navigation anytime they want to go to the next page.

2. Following The ‘F’ Pattern

Did you know that customers are likely to view a website in the F-Shaped pattern? We look at a website from the left to right and from the top to bottom, forming an ‘F’ pattern with our eyes. This is our natural pattern of reading.

A good design needs to keep this customer behavior in mind. Ask yourself does your website follow a natural pattern of reading, i.e, go left to right and top to bottom? When content and media replicate an ‘F’ pattern customers will have a smooth browsing experience.

3. Visual Hierarchy

How can you tell your customers what is the most important part of your website? Through visual hierarchy. You can achieve visual hierarchy through changes in color, size, white space, and order of positioning elements. Visual hierarchy is a very important part of website design – it gives customers a sense of intention when they go through your content.

4. Following A Grid

Even the smallest details on your website make a massive difference to the person viewing it. If your website lacks uniformity it may be perceived as unprofessional and make your brand look inexperienced. We don’t want that! Following a grid can polish up your designs and give them the professional look you have always wanted.

Grids help you space out images and texts uniformly. It also balances each page with content and visuals.

5. Call To Action

Lastly why even have a customer visit your website? Because of the call to action. Anything from asking customers to buy your product to asking them to subscribe to our newsletter is a call to action. Make sure the call to action is scattered throughout your website at the right places to avoid overwhelming your customers while still getting a significant number of conversions.

Conclusion

Design and development are two exceptionally crucial components that keep your customers coming back to your website. So, do not let an inexperienced designer do a hacksaw job on your website, which caters to brand identity. Find a web designer and developer who has experience within your niche and can help you build a website that is easy to navigate, looks elegant, stands out amongst your competitors, and keeps your customers happy.

All the best! Netlynx also provides web design and development services in case you didn’t know. Feel free to get in touch with our team and tell them what you are looking for. We are always happy to help.

Website Design

Must Know Web Design Trends In 2024

Post author By Netlynx
Post date November 22, 2023
No Comments on Must Know Web Design Trends In 2024

Well, you know what they say: you can’t start something new without any preparation (I’m pretty sure we are paraphrasing, but you get the message). With the digital landscape constantly changing, it is more important than ever to be up-to-date with ongoing web design trends. I mean, who would want to go through a lame and boring website when they know they can do far more interesting things? As more businesses are learning the importance of having an online presence, web design trends are becoming increasingly important.

As 2024 unfolds, web design agencies are taking on an exhilarating new dimension, serving clients who are starting to recognize the importance of an interactive website. Brace yourselves as we delve into the captivating realm of web design, unraveling the transformative trends that will shape the virtual landscape in the upcoming year.

2024 Web Design Trends You Need To Keep An Eye On

In a world where online presence reigns supreme, websites are no longer just digital spaces; they are dynamic and immersive, and provide an important space to interact, foster connections, transactions, and share experiences. As a web design company, we predict that 2024 will be the year for static websites to transform into a dynamic and engaging online realm. Join us as we navigate through the pulsating heart of web design, revealing the trends that will redefine the way we interact with websites.

E-Commerce Web Design Trends

Online businesses are taking the world by storm. As an e-commerce development agency, we see new online stores opening up every week. Since online stores deal with direct conversions, they are more affected by newer web design trends. Modern and trendier online stores are far more likely to have longer interactions and more conversions. Here are some e-commerce website trends that we feel will become popular in 2024.

1. Immersive Product Visualization

In recent years, e-commerce has gone through a remarkable turn with the surge in 3D, augmented reality (AR) or virtual reality (VR) integration. It is amazing to see what technology can do. Want to see how that chair will look in your house? AR allows customers to not just visualize the products in real-time; they can also interact with them in their own space. Whether it’s trying on virtual clothing or placing furniture in a room before purchase, these immersive experiences bridge the gap between the digital and physical worlds, revolutionizing how consumers engage with products online.

2. Personalized Shopping Experiences

Advanced AI algorithms are reshaping the e-commerce landscape by offering hyper-personalized shopping experiences. These algorithms delve deep into user behavior, purchase history, and preferences to curate tailor-made product recommendations and content. By understanding individual preferences, e-commerce sites can enhance the overall shopping journey, making it more intuitive, convenient, and enjoyable for customers.

3. Voice Assistance Integration

Voice assistants are stepping into the forefront of e-commerce. According to studies, 55% of teenagers use voice search daily. When voice commands can lead to seamless browsing and purchasing, it is not only ideal for people on the go, but adds an advantage for those with special needs. Hence adding voice assistance will make your e-commerce website ADA compliant.

Voice assistance also makes online shopping so much more fun. Customers will feel like they are walking into a store and talking to a shop assistant to guide them to the right aisle just by clicking on the mike icon. It is the perfect hands-free experience as well. So if you have an e-commerce website, try adding voice assistance. Our web development company will build a system where customers can make all their purchases with just a few spoken words.

4. Social Commerce Evolution

From forming international connections to raising awareness across the globe, social media has become a powerful tool for the masses. More e-commerce companies are noticing the importance of a social presence and they are finding more ways to integrate these platforms on their channels.

Today, micro-influencers are the ones who rule the social media world, the ones to whom everyday people could relate more. Hence more e-commerce platforms are adding media generated by micro to major influencers on their platform. This builds social proof and makes online shops more immersive for the social media driven audience base. When the lines between social interaction and online shopping are blurred, customers are far more likely to make a purchase and leave with a memorable integrated shopping experience.

5. AI-Powered Customer Support

Let’s face it, AI is being integrated to most things online and the blend between AI and manual interactions will only increase here onwards. AI chatbots are changing the way customers interact with websites and it allows online merchants to take a back seat while their bots handle customer queries. This saves companies a lot of time, money and resources. These intelligent bots provide instant responses and personalized assistance to all customers, significantly improving the overall customer service experience.

Placement is everything, which is why a good web design agency will place the chatbot in a spot where it is easy to find and interact with. Our web designers understand buyer behaviors and place chatbots in places that will generate maximum interactions.

Corporate Web Design Trends

Since a simple online search is one of the best ways to find a service, corporate websites are also on the rise. Modern customers are accustomed to fast-loading corporate websites that are easy to follow through. Hence, having a good corporate website design is now more important than ever before.

Here are some new corporate website trends that we feel will become popular in 2024.

1. Accessibility-First Design

Corporate websites are embracing accessibility as a fundamental design principle. 50% of GenZ want companies to take a stance on social issues, like racial justice, LGBTQ+ rights, gender inequality, equal opportunity, equal accessibility, climate change etc. This puts CSR at the forefront for any organization. Stricter adherence to accessibility standards like WCAG ensures that websites are usable by everyone, including individuals with disabilities. This is why it is becoming very important for companies to ADA-compliant web design that provides design alternatives for people with special needs. This commitment to inclusivity reflects a conscious effort to make online experiences barrier-free and accommodating for all users.

2. Data Privacy and Security

In an era where netizens are becoming increasingly aware of the perils of data theft, corporate websites have the added responsibility of strengthening their website security. Afterall, we don’t want another Cambridge Analytica scandal. Some of the measures include displaying privacy policies and implementing robust security protocols to ensure a secure viewing experience.

While web developers and technical support add security measures on a website, a web designer focuses more on communicating that the website is secure through the necessary icons and placements.

3. Minimalist Design with Micro-interactions

Corporate websites are leaning towards clean and minimalist design aesthetics, complemented by subtle micro-interactions. Experienced web design companies focus on essential design elements and their placements for maximum interaction.

Micro-interactions, like moving icons or animated cursors provide intuitive feedback to users, making the browsing experience more engaging and interactive. Modern corporate websites put functionality at the forefront of their design and then they focus on a visually appealing and user-friendly interface. Combining minimalism with interactive fonts and icons may be the golden equation for websites.

Conclusion

So here are some important web design trends that you need to watch out for in 2024. Web design is changing at a faster pace than ever before, keeping e-commerce and corporate organizations on their toes. But don’t let this scare you. The best way to get on board with the trends is to have an experienced web design company on your side. Are you planning to make a new website? Or re-design an old one? Get in touch with Netlynx on [email protected] or 888-638-5969 and we will give you a step-by-step approach to the transformation.

Tags Web Design Trends, Website Design

Website Design

How a New York-based Website Design Services Company Can Elevate Your Business?

Post author By Netlynx
Post date September 22, 2023
No Comments on How a New York-based Website Design Services Company Can Elevate Your Business?

Are you looking to take your business to another level? Look no further than a New York-based website design services company. With the ever-growing importance of having an online presence, businesses are realizing the immense impact that a well-designed website can have on their success. Whether you’re a small start-up or an established corporation, partnering with a reputable website design services company in New York can revolutionize your digital strategy and propel your business ahead of the competition. In this blog post, we will explore how these experts can elevate your business by creating visually stunning websites that captivate audiences and drive conversions. Get ready to witness the power of professional web design as we delve into why choosing a New York-based company is crucial for staying at the forefront of innovation in today’s digital landscape.

New York-based Website Design Services Company

Before we dive into the benefits of professional website design, let’s take a moment to introduce ourselves. We are a New York-based website design services company dedicated to helping businesses of all sizes create a strong online presence. With our team of talented designers, developers, and digital strategists, we have been serving the diverse needs of businesses across various industries in the city for over a decade.
What sets us apart from other website design companies is our deep understanding of the local market. We know what it takes to stand out in a city where innovation and creativity are celebrated. Our designs are not just aesthetically pleasing; they are strategically crafted to captivate your audience, drive conversions, and take your business to new heights.
Now, let’s explore the compelling reasons why investing in professional website design is a game-changer for businesses in New York.

Benefits of Hiring a New York-based Website Design Services Company

Are you a business owner looking to enhance your online presence and attract more customers? Look no further than hiring a New York-based website design services company. With the ever-increasing importance of websites in today’s digital age, having a professionally designed and user-friendly website is crucial for success. But why specifically choose a New York-based company? In such a competitive market, it makes perfect sense to hire experts who understand the local landscape and can create tailored solutions to help your business stand out from the crowd. Below are some of the benefits:

Customized Design Solutions: When it comes to website design, one size does not fit all. Every business has unique goals, target audiences, and branding requirements. With professional website design, you can expect a customized solution tailored to your specific needs. Our team will work closely with you to understand and translate your vision into a visually stunning website that reflects your brand identity.
User-Friendly Interface: Professional website design focuses on creating intuitive interfaces that make it easy for visitors to navigate your website and find the information they need quickly. A cluttered and confusing website can be a major turn-off, causing visitors to bounce off and seek out your competitors.
Mobile Responsiveness: As a business in New York, it is crucial to meet the needs of your mobile-savvy audience. Professional website design ensures that your website is fully optimized for mobile devices, providing a seamless and enjoyable browsing experience across all screen sizes.
Improved SEO Rankings: Professional website design goes hand in hand with SEO. Our team of experts understands the importance of SEO-friendly design elements and incorporates them into your website from the ground up.
Enhanced Branding and Credibility: Your website is a powerful tool for building and enhancing your brand identity. Professional website design allows you to create a cohesive and visually appealing brand experience that resonates with your audience.
Increase in Conversions and Sales: The ultimate goal of your website is to drive conversions and boost your sales. Professional website design plays a crucial role in achieving this goal. With a well-designed website, you can create compelling call-to-action, strategically placed throughout your site, enticing visitors to take the desired action.

A well-designed website is not just a digital storefront; it is a powerful tool that can significantly impact a business’s success. Professional website design services offer a range of services that enhance user experience, improve website speed and performance, optimize for search engines, create responsive designs, incorporate user-friendly navigation, implement effective CTAs, and utilize engaging visuals and content.

Services Offered by New York-based Website Design Services Company

Imagine a digital realm where your business can thrive, capturing the attention of potential customers and leaving a lasting impression. In the bustling streets of New York City, a website design services company is quietly revolutionizing the way businesses establish their online presence. With a team of visionary designers, tech-savvy developers, and marketing gurus, this company is the driving force behind some of the most captivating websites in the industry. Today, we delve into the world of this New York-based powerhouse, exploring the array of services they offer to businesses seeking to make their mark in the digital landscape.

CMS Development: A CMS is a software platform that allows you to easily create and manage your website content without knowing how to code. New York-based website design services company can help you choose the right CMS for your needs and develop a custom CMS website for your business.
E-commerce Website Design and Development: If you sell products or services online, you need an e-commerce website that is visually appealing and easy to use. New York-based website design services company can help you create an e-commerce website optimized for sales and conversions.
ADA & WCAG Compliant Website: It is essential to make your website accessible to all users, regardless of their abilities. A professional website design services company can create an ADA (Americans with Disabilities Act) and WCAG (Web Content Accessibility Guidelines) compliant website.
Website Maintenance & Support: Building a website is just the beginning. To keep your online presence running smoothly, regular maintenance and support are crucial. A professional website design services company can provide ongoing updates, security enhancements, and technical support, so you can focus on what you do best.
Landing Page Design: Your website’s landing page is often the first impression potential customers have of your brand. It needs to be visually striking, compelling, and optimized for conversions. A professional website design services company can create landing pages that captivate your audience, driving them to take the desired action.
Web Redesign Services: A professional website design services company can breathe new life into your online presence through web redesign services. During the web redesign process, the company’s team of experts will assess your current website, identifying its strengths and weaknesses. They will develop a revamped website that aligns with your goals and resonates with your target audience.

A professional website design services company can be your partner in elevating your online presence. From creating ADA and WCAG-compliant websites to offering website maintenance and support, landing page design, and web redesign services, they have the expertise and experience to craft a website that captivates your audience and drives business growth.

How a Web Design Company Can Elevate Your Business?

With the ever-increasing reliance on the internet, having a website is no longer a luxury but a necessity for businesses of all sizes. Whether you’re a small start-up or an established corporation, a professionally designed website can make a world of difference. It can help you reach a wider audience, boost conversion rates and sales, and enhance your brand image and customer trust. Explore these benefits in detail and explain why partnering with a New York-based website design services company is the right move for your business.

Increase Online Presence & Reach Wider Audience

Having a strong online presence is crucial for the success of any business. Your website serves as the digital storefront for your brand, and it’s often the first point of contact for potential customers. A New York-based website design company can help you create a visually appealing and user-friendly website that grabs the attention of visitors and keeps them engaged.

By leveraging their expertise in design and user experience, a professional website design company can ensure that your website is responsive, mobile-friendly, and optimized for search engines. This means that your website will not only look great on any device but also rank higher in search engine results, making it easier for potential customers to find you.

A New York-based website design company understands the local market and can tailor your website to cater to the preferences and needs of your target audience. They can incorporate elements that resonate with the New York City vibe, whether it’s through imagery, typography, or color schemes. This level of customization can help you connect with your audience on a deeper level and create a memorable online experience.

Boost Conversion Rates & Sales

A visually appealing website is only the first step towards success. To truly elevate your business, you need a website that not only attracts visitors but also converts them into paying customers. This is where a New York-based website design services company can work their magic.

By employing proven strategies and techniques, such as persuasive copywriting, strategic placement of call-to-action buttons, and intuitive navigation, a professional website design company can optimize your website for conversions. They understand the psychology behind user behavior and can design your website in a way that encourages visitors to take the desired actions, whether it’s making a purchase, filling out a form, or contacting your business.

A New York-based website design company can integrate e-commerce functionality into your website, allowing you to sell your products or services online. This opens up a whole new avenue for generating revenue and expanding your customer base. With a secure and user-friendly online store, you can provide a seamless shopping experience to your customers, leading to increased sales and customer satisfaction.

Enhance Brand Image & Customer Trust

Your website plays a significant role in shaping your brand identity and establishing trust with your audience. A New York-based website design services company can help you create a website that reflects your brand’s values, personality, and unique selling proposition.

Through thoughtful design elements, such as a cohesive color palette, typography that aligns with your brand, and visually engaging graphics, a professional website design company can create a website that captures the essence of your brand. They can also ensure that your website conveys professionalism, credibility, and trustworthiness, which are essential factors for gaining the confidence of potential customers.

A New York-based website design company can incorporate social proof elements, such as customer testimonials, case studies, and reviews, into your website. These elements serve as endorsements of your business and can significantly enhance customer trust. When visitors see that others have had positive experiences with your brand, they are more likely to trust you and choose your products or services over your competitors.

Conclusion

In conclusion, partnering with a New York-based website design services company can truly elevate your business to new heights. We have explored the key advantages such collaboration offers, including access to top-notch talent and expertise in designing visually stunning and user-friendly websites. By investing in professional web design, you can establish a strong online presence that captivates your target audience and drives conversions.

Take that leap of faith and let a New York-based website design services company like Netlynx unlock the true potential of your business. Embrace their innovative approach, attention to detail, and passion for delivering exceptional results – it will undoubtedly leave an indelible mark on your brand’s success story.

Now is the time to seize this opportunity! Elevate your business with expertly designed websites from trusted professionals based right here in New York City!